Fake and diverted goods not only endanger brand revenue and consumer trust, but can also put consumer health and safety at risk.
Authentix advises over 200 of the world’s leading brands, including Fortune 500 clients, on intellectual property related challenges in the digital world emanating not just from the conventional sphere of online marketplaces, but also more challenging arenas like social media platforms, NFT portals and the darknet. Authentix online brand protection solutions combine cutting-edge technological tools with expert analysis, enabling our clients to reduce infringements and counterfeits on online marketplaces, social media platforms and websites by up to 90%. Our services include:
Authentix provides customized online brand protection solutions for multiple industries.
Our client asked Authentix to help alleviate counterfeiting risks with one of its most successful and recognizable products which counterfeiters attempt to imitate and deceive unsuspecting consumers.
Our innovative BrandTrax™ platform offers brands advanced protection by harnessing the power of AI, machine learning, and skilled analysts to identify risks and provide actionable insights. BrandTrax tracks and monitors infringements around the clock (across a range of online platforms and intermediaries) with 24/7, 365 coverage and simplifies results in a secure dashboard. BrandTrax uses system risk scoring and seller clustering to identify global hot spots and focus on high value targets while the platform’s user-friendly interface enables quick action and allows brands to request takedowns with just one click. BrandTrax currently supports over 300 brands and manages over 6 million enforcements per year across various types of IP infringement.
Supported by Verisite™, a proprietary database of known illicit online activity and piracy related websites, our investigators quickly identify and tackle rogue websites and domain names. As a Digital Ad Assured Provider, Verisite™ also ensures that advertising revenues do not flow to websites engaged in copyright theft and other forms of illicit activity.
Authentix offers comprehensive online to offline investigations for brand protection and anti-counterfeiting. Authentix has a team in China which conducts investigations both online (including through unique, crowdsourced WeChat investigations) and offline. Authentix also has a large and diverse team in India, and is well-networked within the country.
CaseDynamx by Authentix Online Brand Protection is a full-service end-to-end case management system. This includes all claims, takedown services, online or offline test purchase evidence, and all records of law enforcement investigations or legal actions regarding infringement, copyright violations, or the detection of online counterfeit products. CaseDynamx case management goes beyond just identifying and detecting infringement claims and helps our clients be proactive in pursuing remedies and track each case throughout its lifecycle while retaining all records during our entire contract period. Discover why Authentix Online Brand Protection provides full-service case management to over 250 of the world’s top luxury brands.
In addition to Online Brand Protection, Authentix offers a suite of brand protection solutions to ensure your products have multiple layers of security including overt, covert and forensic features to prevent counterfeiting. Our team can help you create a custom brand protection solution that’s right for you, including online protection, secure printing, tamper-evident seals, and more that can be seamlessly integrated into your supply chain.
