Why Personalized Relationships Matter More Than Ever In a world of eCommerce, digital marketplaces, and social media, online brand abuse has become more sophisticated—and more…
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Online Brand Protection
The Hidden Costs of Set-It-and-Forget-It Online Brand Protection
At first glance, automated online brand protection platforms appear efficient. They promise scale, dashboards, and hands-off enforcement powered by artificial intelligence. For busy legal, compliance,…
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Proactive vs. Reactive Online Brand Protection: Why Strategy Beats Automation
Online brand abuse is no longer a series of isolated incidents, it is a constantly evolving ecosystem of counterfeiters, unauthorized sellers, and bad actors who…
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The Authentix Difference: Artificial Intelligence + Human Intelligence Working Together
In today’s digital-first economy, counterfeiters and online brand abusers are moving faster, becoming more sophisticated, and exploiting every available marketplace, social media platform, and website…
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Do AI Apps Follow Different Standards for Trademark Counterfeiting vs. Copyright Piracy?
By Bharat Kapoor, Vice President, Online Brand Protection, Authentix This Authentix article has been published as a part of the Asia Video Industry Association’s Asia…
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Mapping Counterfeiting Threats and Formulating Enforcement Strategies in the Online World of Pharmaceuticals: A Case Study
Introduction and Initial Assessment When anti-counterfeiting investigations result in criminal actions on the ground, they are often thought of as examples for successful enforcement. However,…
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Next Generation Authentication Technologies to Secure Your Supply Chain
Modern supply chains are increasingly vulnerable to counterfeit goods, which not only harm brand reputation and lead to significant financial losses but also pose risks…
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Safeguarding Your Brand: How Authentix’s Onboarding Process Leads the Way in Online Brand Protection
In the fast-paced world of e-commerce, protecting a brand’s intellectual property (IP) and reputation is more critical than ever. Trademark and design counterfeiting, lookalike products,…
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When Do Dupes Dupe? The Challenges of Taking Down Copycat Products from Online Platforms
In In recent years, a major problem confronting brand owners has been the rise of “dupe” products on online platforms. Driven by millennial and Gen…
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Winning the Battle Against Counterfeit Apparel
In the retail and fashion industry, originality and brand loyalty are everything. With the quantity and quality of counterfeit products on the rise, the need…
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