Authentix Online Brand Protection busts Asia-wide counterfeit racket of counterfeit medicinal cream. THE SITUATION According to the Organization of Economic Cooperation and Development, the global…
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Commercial Brand Protection
Are Companies Held Liable For Fake Products?
By the Authentix Brand Protection team Brand protection often isn't the first thing on a company's mind as they launch a new product. When a…
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Tips to Avoid Online Counterfeit Products During The Holiday Season
This year’s holiday period will bring the busiest shopping season of the year including a growing portion of purchases made online, an environment ripe for…
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Reigning in Influencer Counterfeiting
By Bharat Kapoor, Vice President, Authentix Online Brand Protection Partnerships between major brands and social media influencers are today de rigueur. Worryingly, however, the rise…
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Social Selling Has Empowered Counterfeiters: How Can You Fight Back & Protect Your Brand?
By Bharat Kapoor, Vice President of Online Brand Protection, Authentix With online sales continuing to surge, companies are focusing on digital marketing and advertising products…
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Criminal. Click. Catch.
How criminal websites are getting rich with conventional online advertising. Digital advertising on the internet has far surpassed traditional media platforms when it comes to…
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