Brand Protection Solutions

 

From Digital Security to Physical Security and everything in between, Authentix has expert solutions to protect your brand.

 

Holistic & Secure Brand Protection Technologies

Authentix partners with some of the world’s largest brand owners in multiple industries to design and deploy advanced, secure authentication solutions to identify and defend against counterfeiting, diversion and warranty fraud. Our brand protection tools are backed by a team of experts diligently working to maintain the integrity of your brand.

Online Digital Security

Authentix has a specialist in-house online brand protection system that constantly tracks and monitors your brands for intellectual property abuse, then analyzes that data to provide actionable intelligence to pursue illicit trade offline.

Our online brand protection services include:

  • Tracking and removing online intellectual property infringement
  • Tracking and removing pirated content online
  • Conducting offline investigations
  • Assisting with enforcement or settlement
  • Supporting with legal research

LEARN MORE ABOUT ONLINE BRAND PROTECTION

DigiTrax™ Data Led Security

DigiTrax™ is a digitally connected product lifecycle solution that enables authentication, journey tracking, and engagement, facilitating full visibility across all areas of your brand protection operation.
By uniquely identifying every product and combining multiple sources of logistical data together into a single solution, DigiTrax™ allows brand owners and consumers to instantly authenticate any single item using IOS or Android mobile devices.

Our brand protection solution provides supply chain security, insights and engagement through:

  • Real-time alerts, access to data and insights for decision making and actionable intelligence, allowing brand owners to make faster and smarter decisions regarding counterfeiting and diversion while building consumer trust.
  • Engaging and connecting with the consumer through tailored communications and touch points to maximize brand messaging and nurturing.

LEARN MORE ABOUT DIGITRAX™

On Product Physical Security

 

  • Overt

    • Visible/Obvious
    • Easily seen and decipherable

    Nano Optic with 3D vivid motion, depth, and color
    Color shifting foils and inks
    Holographic/Pictorial foils
    Optaglio printing

  • Semi Overt

    • Made visible with interaction
    • Transitions between overt and covert

    Thermally reactive inks
    Coin reactive Inks
    Fugitive inks
    Microtext printing
    Stealth numbering

  • Covert

    • Invisible
    • Detected only with specialized device or illumination tool

    Ultraviolet single wavelength inks
    Infrared clear or pigmented inks
    Multicolor UV pictorial printing
    Security thermal transfer ribbons
    Security fibers

  • Tamper Proof

    • Feature displays signs of tampering, removal, or opening
    • Can include multifunction overt or covert features

    Tamper evident carton seals
    Void relief adhesive labels
    Shrink sleeves/closures w/overt or covert features

  • Digital

    • Visible/Digital 2D codes for tracing product movements or consumer interaction
    • Can be used with web-based software platform for item level tracking capabilities

    Encrypted QR or Datamatrix codes
    DigiTrax™ track and trace software enabled
    Consumer engagement and inspector led programs
    Real time supply chain feedback

  • Forensic/Molecular

    • Detected only with proprietary laboratory instruments
    • Used for enforcement or confirmatory field analysis

    Chemical markers for fuels
    Molecular markers for labels, substrates, and inks
    GRAS and food safe markers

 
Authentix offers a range of in-house developed, proprietary markers, label formats, and brand protection technologies applied into customers’ products or onto packaging. ​Drawing from our extensive range of physical, digital, overt, covert and forensic technologies, Authentix experts will work with brand owners to ensure an effective, robust, multi-layered solution is created for your brand protection objectives. This includes inks, markers, labels, taggants, holograms, seals, coatings, code, track & trace, digitization & consumer authentication apps.​

LEARN MORE ABOUT PHYSICAL SECURITY

Trusted Security Excellence

Authentix provides end-to-end brand protection security programs to ensure that products, packaging and information are protected at each stage of the supply chain. We also maintain several quality and security certifications and accreditations for the management of and competence in laboratory tests, audit processes and procedures and high-security printing.

Get Protected.

Contact Authentix to learn how we can help.







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