COVID-19 Policy Statement

Solution Technologies

Brand Protection Cloud

DigiTrax™ is a patented cloud-based digital authentication track and trace solution that enables inspectors as well as consumers and other key stakeholders to instantly identify genuine from falsified products. This cloud-based solution also offers instant authentication and traceability at the unit level, via a smartphone, without the need to download a separate app.

Using any smartphone model, DigiTrax™ can authenticate products with a unique physical product tag to gain visibility to product origin, geo-location of authentication scans, and other important supply chain related activities. This data is collected and aggregated into our secure database providing actionable insights via customized reports.

  • Secure Tag

    Unique Fingerprint

  • Simple Scan

    Use any smartphone to authenticate product

  • Smart Data

    Geolocate scan information and results


Brand Protection Cloud Dashboard

  • Pinpoints location of possible counterfeit and diversion activity based on custom rule thresholds
  • Includes precise geographical information of scan activity
  • Retrieves information about the pedigree of product (manufacturing date, customer name, order number)
  • Provides marketing insights on consumer behavior and preferences while enabling consumers to continue to engage with your brand and link to other communication channels
  • Compatible with mobile apps for brand experts


Insights in Action

DigiTrax™ can pinpoint the exact location of potential counterfeit retailers in just a few clicks.

  • System automatically flags suspicious activity

  • Map tools allow drilling down to street level

  • Clustor location matched to liquor store

  • Suspicion that stores are test scanning counterfeit labels before applying on fake bottles


Why Make DigiTrax™ Part Of Your Brand Protection Program?


Difficult to reproduce

  • Tag features a unique, one-of-a-kind encrypted fingerprint along with variable 2D code


User friendly

  • Can be used with any smartphone model
  • No need to download a separate app
  • Requires no proprietary device and minimal training

Instant in-field authentication

  • Empowers brand owners, inspectors and consumers
  • Enables continued consumer engagement after authentication


Geo-locate detection of falsified or diverted goods

  • Provides instant transparency throughout the product supply chain

COVID-19 Policy Statement


At Authentix, our mission to safeguard the integrity of global commerce is our priority as we continue to focus on customer needs with the challenges presented by the COVID-19 health emergency. Our corporate leadership team is monitoring the situation closely and its potential impact on supply chain continuity.

Our first and foremost commitment is to the health and safety of all Authentix employees. As we have said when faced with other similar infectious disease situations, we will never force Authentix employees to travel to geographic areas where they are uncomfortable or that present an increased risk of exposure to infectious disease.

Effective through April 30, 2020, we have closed the Addison Texas Facility to all personnel who do not require facility equipment to conduct their job, allowing for only those functions such as production/shipping/testing as needed to continue to serve our customers. We have banned all visitors to the Addison Texas Facility as well. We encourage all Authentix sites to enact a similar ban for employee safety and to restrict visitors, but realize this restriction is subject to local needs. We have further banned all air/train travel for all employees for Authentix business purposes. We ask that all customers, vendors or suppliers support these efforts and for those who present themselves at Authentix locations to respect and adhere to our policies and procedures that may limit access on this temporary basis.

We will continue to communicate regularly with our suppliers and updating contingency plans to ensure against any adverse impact or disruption to our customers, acknowledging that we are however subject to continued government restrictions and limited availability of transportation that may continue during this time. We encourage you to reach out to your Authentix point of contact with any questions or concerns.


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