Online Brand Protection for Entertainment, Sports and Gaming

Software and Gaming

According to the Business Software Alliance (BSA), nearly a third of all of software currently in use is pirated. Piracy rates are especially high for Android and iOS games. Counterfeit game consoles also make up nearly 25 percent of the $140 billion U.S. market for counterfeit technology products. Authentix has a dedicated Online Brand Protection team of highly experienced analysts tracking software and gaming piracy worldwide.

Authentix works to protect technology brands through surveillance of online marketplaces and rogue websites, sending cease and desist letters and takedown notices, investigations into piracy networks, and pre-litigation and post-litigation support. The Online Brand Protection team also monitors e-commerce sites and social media platforms around the world for counterfeit gaming consoles, as well as infringing merchandise using logos or characters from games.

Entertainment and Broadcast Media

The content media industry is projected to lose over $100 billion due to piracy by 2027. Today, streaming piracy on websites and apps constitutes the dominant mode of content piracy. Authentix Online Brand Protection has a dedicated team that focuses on streaming piracy and the illegal sharing and selling of passwords for subscription streaming services.

Our work includes surveillance of online marketplaces and rogue websites, sending cease and desist letters, investigations into piracy networks, and pre-litigation and post-litigation support. We investigate and help take down piracy networks all over the world and have supported some of the world’s leading entertainment companies to fight content piracy. One of our studies on the monetization of piracy sites and the presence of malware on piracy sites has been cited by the World Intellectual Property Organization (WIPO).

Toys and Collectibles

The global counterfeit trade in toys and collectibles is estimated to exceed $30 billion every year and may involve infringing copyright, trademarks and designs or fraudulent signatures and certifications for sports memorabilia. Apart from infringing intellectual property rights, counterfeit toys often contain harmful chemicals and pose serious health risks. The Authentix Online Brand Protection experts monitor online marketplaces and social media platforms for various counterfeit toys and collectibles, ranging from board games to model cars to jerseys, game-used equipment, figurines and more.

Authentix has a large and reputed client base utilizing our online brand protection services in the entertainment, sports and gaming industries. Our clients include sports good manufacturers and retailers, content media companies, game developers, and anti-piracy and anti-counterfeiting industry coalitions.

Our online brand protection work in the entertainment, sports, and gaming segments is diverse – from monitoring e-commerce platforms for counterfeit sporting goods and character merchandise, tracking down sources of pirated content and providing related litigation support, to identifying rogue elements that sustain the global piracy ecosystem.

Online Brand Protection Solutions For Your Entertainment, Sports, or Gaming Brand

To learn how Authentix can help you with online brand protection for entertainment, sports, or gaming, schedule a consultation today. As an industry leader in brand protection and authentication, we’re here to help you ensure the integrity of your entertainment, sports, or gaming brand through custom online brand protection solutions.


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