Brand Protection Solutions
For the protection of branded products including pharmaceuticals, spirits, agrochemicals and lubricants, combining overt, covert and forensic packaging authentication technologies, consumers can authenticate products at the point of purchase, while enabling customer or government inspectors to unequivocally determine a product’s pedigree in the field.
Authentix packaging authentication features can be incorporated into:
- Packaging substrates
- Overt (visible) authentication inks
- Covert (invisible) inks and varnishes
- Closures and closure seals
- Tear tapes
- Wrapping materials
- Blister foil, lidding foil
- Vial ferrules / closures
To preserve the value of the finished products, initial preliminary tests are non-destructive. Field inspectors can authenticate products at their point of sale using proprietary readers which provide the required evidence to impound stock if required. If stronger evidence is required for enforcement, a forensic marker can be added to the set of features and tested for in a laboratory setting. Each brand protection on-package solution is a custom-tailored set of features to be fail-safe, avoiding false accusations.
A sophisticated, overt security feature offered only by Authentix to brand owners is Temperature Activated Sparking Color (TASC). TASC is a combination of customized color, thermochromic transition and sparkling effect that reversibly exposes a hidden image upon thermal activation, i.e., rubbing a finger across the printed area. The effect will revert after a short period of time, but can be repeated whenever necessary.