Author: Andree Bourgeois

TransAct™ Digital Tax Stamp Solution

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Many communities depend on tax revenues to support critically needed public services. Taxes collected from the production and purchasing of products such as tobacco, alcohol, carbonated beverages, water or fuel is a significant financial contributor to a state or nation. Authentix collaborates with finance ministries, revenue agencies and customs departments worldwide to find products not being taxed and identify the source of the illicit activity. Our consultative approach and over 25 years of authentication and tax recovery experience enables us to understand and address tax collection challenges amid complex supply chains.

To learn more, view our TransAct™ Digital Tax Stamp Solution video below.

International Consortium Led by Authentix, Inc. Finalizes License Agreement to Implement Major Track and Trace System in Pakistan

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Addison, Texas & Gauteng, South Africa & Islamabad, Pakistan—March 10, 2021—The Consortium of Authentix, Inc., MITAS Corporation and AJCL Private Limited is pleased to announce it has finalized a license agreement with Federal Board of Revenue of Pakistan to implement a track and trace system for tobacco, cement, sugar and fertilizer. The license agreement covers an initial five (5) year term as well as a three (3) year extension option.

The scope of the system is to assist both domestic manufacturers and importers with the capability to apply secure and digitized tax stamps to each product of the above categories distributed in Pakistan. This system will provide for production monitoring, product movement control and product authentication via secure and non-intrusive technologies installed at manufacturing lines, dedicated hand-held equipment, smartphone applications, and multi-faceted security stamps. At anticipated industry product volumes, the total contract will cover an expected 6.5 billion consumer products per annum.

According to the World Bank, production and importation of products in Pakistan for the four industries involved are subject to widespread illicit trade practices such as smuggling, counterfeiting, and production volume underreporting resulting in up to an estimated 50% of the total volume of all goods sold in country.  This illicit trade and lack of proper production reporting causes a massive loss of tax revenue for the Pakistan state budget. For illustration, a key industry source reports that in the segment of tobacco products alone, the amount of tax evasion adds up to over PKR77 billion (USD481 million) per year, which is over three times the amount currently allocated for annual federal government spending on healthcare.

Authentix Chief Executive Officer, Kevin McKenna, stated “On behalf of Authentix and our Consortium partners, we are pleased that the Federal Board of Revenue has finalized this license agreement with us and we look forward to implementing this advanced monitoring and enforcement system for the curtailment and remediation of illicit trade for the benefit of the Pakistan citizens and to create fair trade practices in the industries noted.”

About Authentix:

As the authority in authentication solutions, Authentix thrives in supply chain complexity. Authentix provides advanced authentication solutions for governments, central banks, and commercial products, ensuring local economies grow, banknote security remains intact, and commercial products have robust market opportunities. The Authentix partnership approach and proven sector expertise inspires proactive innovation, helping customers mitigate risks to promote revenue growth and gain competitive advantage.  Headquartered in Addison, Texas USA, Authentix, Inc. has offices in the US, UK, Saudi Arabia, and Africa serving clients worldwide. For more information, visit https://www.authentix.com. Authentix® is a registered trademark of Authentix, Inc.

NEWS FOR IMMEDIATE RELEASE
Media Contact:
Kent Mansfield
Chief Sales and Marketing Officer
kent.mansfield@authentix.com
 

Authentix Announces Acquisition of Traceless® Authentication Group

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ADDISON, Texas, September 30, 2020 — Authentix, the authority in authentication and information services, announced today that it has acquired the Traceless Authentication Group from Bibliotheca, Inc. a library systems solutions company serving over 30,000 libraries worldwide. MHT Partners, L.P. acted as financial advisor to Authentix in this transaction.

Rochester, New York – based Traceless is an industry leader in anticounterfeiting and diversion control to global clientele including customers in the pharmaceuticals, spirits, and apparel industries. This acquisition includes the company’s complete portfolio of patented covert marking solutions as well as its own enterprise cloud-based digital track and trace software solution. Product lines acquired include Traceless Ultra™, Traceless Pro™, and Traceless Anti-Diversion™ covert marking systems that can be integrated seamlessly into existing product production using virtually any available commercial printing method including continuous inkjet and is certified for use in Domino® inkjet printers. Additionally, the company brings to the deal its own portfolio of custom readers and vision inspection systems. Traceless Brand Protection Cloud™, a patented track and trace cloud-based solution includes encrypted QR code generation along with available digitized labels for smartphone interaction and authentication by consumers, without the need to download a phone app.

“Authentix has been a dominant leader in the brand protection market for over 20 years serving some of the world’s largest brand owners, and this strategic acquisition expands our security technology offerings available to our growing list of global clients along with the addition of Traceless customers added in this transaction” stated Kevin McKenna, CEO of Authentix, adding “Traceless brings an extensive capability in the worldwide digital tracking of products and consumer-level product marketing, both of which integrate well with our growth strategy.”

About Authentix

As the authority in authentication solutions, Authentix helps customers thrive in supply chain complexity. Authentix provides advanced authentication solutions for governments, central banks and commercial products, ensuring local economies grow, banknote security remains intact, and commercial products have robust market opportunities. The Authentix partnership approach and proven sector expertise inspires proactive innovation, helping customers mitigate risks to promote revenue growth and gain competitive advantage.  Headquartered in Addison, Texas USA, Authentix, Inc. has offices in the US, UK, Saudi Arabia, and Africa serving clients worldwide. For more information, visit https://www.authentix.com. Authentix® is a registered trademark of Authentix, Inc.

About Bibliotheca

Bibliotheca® is dedicated to the development of solutions that help libraries connect with users in unique ways and provide engaging experiences, allowing them to continually evolve their library services for the changing needs of their communities. With over 30,000 libraries as part of its family, there are more than 10,000 self-service units, 6,000 security systems, and 900 Automated Material Handling systems in place. Bibliotheca’s Open+ solution allows libraries to extend their available hours while also maintaining occupancy at safe levels. In addition, its cloudLibrary eReader provides access to over 1.5 million eBook and eAudiobook titles in over 100 languages for more than 5 million library patrons worldwide. For more information, visit https://www.bibliotheca.com. Bibliotheca® is a registered trademark of Bibliotheca, Inc.

Implementing an Effective Brand Protection Program

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From Risk Identification to Full Implementation

Part 4 of The ABC’s of Brand Protection series by Authentix focusing on the global scope of the counterfeiting epidemic and how to act against it to protect your brand, your customers and your revenue.

In articles 1, 2 and 3 of this series, we’ve discussed the vast scope of the global counterfeiting problem, the tactics used by counterfeiters, and security features used on many products today to detect and mitigate these compromises. You are aware that this is a massive problem but how do you determine if your products are at risk? Understanding and assessing these risks is the first vital step to start mapping out your company’s action plan, resulting in an effective brand protection program.

Five Steps to Determine if Your Products are at Risk
  1. Identify the risk areas

First, develop a risk inventory for your product line. The level of risk might differ depending upon supply chain complexity, geography, price point, margins, and anticipated demand. Consider these questions to identify vulnerabilities:

  • Is my product line high volume with a low variable cost to produce?
  • Are these products sold at higher price points and gross margins?
  • Does my product line have an existing or potentially large market share?
  • Does my product line and/or packaging currently have covert or overt security features that are economic deterrents to prevent counterfeiting?
  • Do we sell through a complex supply chain and lose visibility to the point of sale?
  • Are any of these products sold online or manufactured in countries without stringent counterfeit enforcement laws?
  1. Assess risk

Determine the likelihood, impact, and overall threat of each risk factor. How susceptible is each product in your portfolio for attempted compromise? Use this information to create a portfolio of the higher risk products which includes:

  • Aggregated risks – score each product with weighted indicators to prioritize by risk potential
  • Map of the supply chain environment – what are the highest points of exposure and where do we have access?
  • Potential short- and long-term damage – Consider:
    • How could adverse events of illicit supply affect consumer trust in your brand?
    • What about liability from health issues caused by compromised product?
    • How much market share and revenue dilution could be happening?
  1. Develop a risk management strategy

Examine the results of your risk assessment to create an integrated strategy for each high-risk product that includes potential solutions to address all the foreseen threats:

  • Adopt a defined set of policies and procedures where your stakeholders are aligned
  • Look at available solutions to address specific product risks by threat area; for example – consumer safety vs. losses from diversion activity
  • Address what actionable steps can be taken at the physical points in the supply chain where threats are the greatest
  • Play out each risk scenario and escalation possibilities for contingent action upon the event including communication strategies
  • Prepare a budget to implement solutions based on your assessment
  1. Create an action plan

Responses to the most pressing threats can now be put into action by organizing management, information, and technology solution partner(s). Your action plan should include the following three categories:

  • Detection and Deterrence – solutions that provide detection of a non-authorized product in the supply chain, proactive awareness campaigns, investigatory procedures upon detection, vendor agreements that include security policies for handling or manufacturing higher risk products, and unannounced audits of downstream distribution partners.
  • Enforcement – the pre-determined action you plan to take upon the detection of an adverse event. This might depend on the event’s geography, supply chain level, and the resources you have allocated for enforcement.
  • Prosecution – plan the specific steps that will be taken to support investigative and forensic efforts upon the discovery and confirmation of responsible parties. In some countries, enforcing your supply agreements against offending distribution partners might be a better course of action than criminal prosecution.
  1. Monitor risk and continually re-evaluate your strategy

The last step in your strategy is a closed loop. Constant review of your data analytics offers an opportunity to better understand changing risks, increased or decreased vulnerabilities, and allows you to refine your actionable policy proactively. Today, data visualization coupled with a strong physical security element is even more critical in the fight against illicit product placement activity.  Analyze and act on these insights revealed in the reporting information– from new counterfeit hot spots to changing risk as time evolves.

The fact is no one solution or security measure will be the panacea to address all instances of product compromise across the global marketplace. However, as a brand owner you can assess these risks and select the right security solution partner(s) to help minimize the damage and keep you in charge rather than being in a reactionary stance. Also, it is important to select solution partners with lengthy experience in multiple industries who can offer a full suite of technology and service solutions that can both be rapidly implemented and scale to your business needs.

For more brand protection basics – why it is necessary, how it works, who is vulnerable, how to implement an effective program, what to look for in a technology partner, and which emerging technologies will make a difference in the future – download the eBook, The ABC’s of Brand Protection.

Download the eBook

READ PART 1     |      READ PART 2    |    READ PART 3

Authentix Partners with Government Clients on Corporate Social Responsibility Initiatives in Africa

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ADDISON, Texas, July 15, 2020 – Authentix®, the authority in authentication solutions, shares positive results of continued client partnerships for Corporate Social Responsibility (CSR) initiatives. Through a long standing commitment to expand resources beyond standard business operations, Authentix has taken lead from its government partners to help deliver a lasting, positive impact on the lives of thousands in many communities in Africa.

According to Authentix’s CEO, Kevin McKenna, “As we continue to focus on CSR initiatives, our approach centers around listening, learning, and planning in close collaboration with leaders of important government agencies such as the Ministry of Energy, the Ministry of Finance, Energy Regulation Board, and countless others who seek to improve environmental and socioeconomic conditions for their citizens.” Below highlights some of the collaborative programs completed.

Zambia: Clean Water & Sanitation in Petauke
The Zambian government recognized the lack of access to clean and safe water for many in drought stricken rural regions. Through a partnership with the Zambia Energy Regulation Board (ERB), Authentix supported the rehabilitation of 30 water boreholes and the drilling of six new boreholes and pumping equipment in the Petauke district within the Eastern Province of Zambia. Improved outcomes for local citizens included:

  • Over 30,000 people with access to clean and safe drinking water.
  • Reduced the number of non-communicable diseases in the district.
  • Increased school class attendance as children now have nearby access to water sources.
  • Improved sanitation facilities at two schools serving thousands of students.

In this ongoing partnership with the ERB, Authentix is continuing the spirit of CSR in 2020 by working with a consortium of partners rehabilitating more than 200 additional water boreholes in the Petauke district. This project will help vastly improve access to clean and safe drinking water for over 80,000 people in the area.

Ghana: New Technology Laboratory in Kongo Senior Secondary School
The Ghana National Petroleum Authority (NPA) expressed a need to help the Kongo Senior Secondary School, the only high school in the area with over 2,200 students. Authentix collaborated with the NPA to provide the secondary school with 21 new, fully networked computers with Internet access and also enabled the installation of a reference library.

In collaboration with government clients on multiple continents, Authentix has helped make a significant social impact by addressing local needs in health, education, and the environment and will continue to focus available resources for these important CSR projects.

About Authentix
As the authority in authentication solutions, Authentix thrives in supply chain complexity. Authentix provides advanced authentication solutions for governments, central banks and commercial companies, ensuring local economies grow, banknote security remains intact and commercial products have robust market opportunities. The Authentix partnership approach and proven sector expertise inspires proactive innovation, helping customers mitigate risks to promote revenue growth and gain competitive advantage. Headquartered in Addison, Texas USA, Authentix, Inc. has offices in North America, Europe, Middle East, and Africa serving clients worldwide. Authentix® is a registered trademark of Authentix, Inc. For more information, visit https://www.authentix.com.

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Stealthy Security: Anti-Counterfeiting Tactics

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Part 3 of the ABC’s of Brand Protection series by Authentix focusing on the global scope of the counterfeiting epidemic and how to take action against it to protect your brand, your customers and your revenue.

We must face the facts. Counterfeiters make it their mission to knock off high-value products and they can be very good at it. With the right tools and illegal intent, a counterfeiter can create a product and packaging close enough to the original to easily fool consumers. And as technology becomes more accessible, it only gets easier for them to duplicate the basic one-dimensional protection measures a brand might implement. To fight back, you’ll need an arsenal of security features that can be woven seamlessly into the product and packaging design making it far less vulnerable to bad actors.

Each security feature serves a unique purpose. Overt or visible features allow the end consumer to verify authenticity of their purchased product. There are also covert or invisible markings enable trained inspectors to quickly authenticate genuine products in the supply chain, identify the source of diversion or determine other illicit activities.  When combined with careful design and production quality controls, these features raise the bar of complexity for counterfeiters and make the product a less attractive target.

Let’s break down six basic categories of anti-counterfeiting features. You might have implemented one as a security tactic, but still battling diversion in the marketplace. Rather than one and done, think of these tactics as a multidimensional security wall that helps identify authentic products from fakes.

  • Overt Security Features – These visible features can easily be detected and are often beautifully incorporated into the design of the product or packaging.
  • Covert or Semi-Covert Security Features – Covert and semi-covert features are invisible to the naked eye or disguised but can be found and measured with specialized handheld devices using proprietary optics and detection algorithms for rapid, secure field authentication.
  • Forensic Security Features – Forensic analysis involves laboratory testing of products via an embedded (non-native) component or molecule added to a substrate or solution to determine authenticity.
  • Serialization or Track and Trace Features – The application of individual unique codes at the point of manufacture (giving each product an identifiable attribute) and defined scanning locations where retrieval and association of the unit can be linked to the scanning transaction.
  • Digital solutions – The application of a unique code, number or symbol that results in a digital ID recorded in a database. Product attributes such as manufacturing date and time, expiration dates, lot numbers, pictures, and a host of other origin information can be added to the database record and associated with the product.
  • RFID – Radio Frequency Identification (RFID) is a small antenna and receiver system where a unique product-level ID is hidden or embedded in a small chip or printed label. The ability of these “electronic labels” to communicate with a centralized database system performs like other track and trace systems.

One Tactic Is Not Enough

An effective multilayered approach using overt, covert, and forensic security features is the most effective long-term solution to detect and deter counterfeiting. When incorporated into labels, closure seals, storage cartons, and packaging, each type of feature serves a unique purpose — from color-shifting ink that allow end-users to quickly identify a branded product as genuine to covert markings that enable an inspector to identify many factors involved with the source of authenticity.

For a deeper dive into the details of each type of security feature and other brand protection basics – why it is necessary, how it works, who is vulnerable, how to implement an effective program, what to look for in a technology partner, and which emerging technologies will make a difference in the future – download the eBook, The ABC’s of Brand Protection.

Download the eBook

READ PART 1     |      READ PART 2

The Case for Implementing National Fuel Integrity Programs

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Reducing Illicit Fuel Fraud and Recovering Revenue for National Governments around the World

By Andrée Bourgeois, Senior Marketing Manager, Authentix

The impact on national governments from adulterated, diluted, and illegally trafficked fuel within a country’s borders results in lost tax revenue, poor quality product, environmental issues, and ultimately reduced community services and benefits for citizens. After 25 years of working with dozens of government ministries and leaders to implement fuel integrity programs across the globe, Authentix has helped many countries expand revenue collections by reducing or eliminating the proliferation of tax avoidance and illegal profiting through illicit fuel sales. Many countries that implement an Authentix fuel integrity program quickly see reductions of this illegal activity by more than 30 percent annually with corresponding increases in taxation revenue.

Our experience and years of data has proven that implementing fuel integrity programs has substantial benefits to many national governments and its citizens alike, providing very high returns on investments made. Many governments have published data showing the positive impact of securing and monitoring their fuel supply including Ghana, Serbia, Zambia, South Africa, and most recently, Kenya published an article further confirming the effectiveness of its fuel integrity program. As stated in the publication businessdailyafrica.com, Kenya’s Energy and Petroleum Regulatory Authority (EPRA), which is mandated under Section 92 of the 2019 Petroleum Act, is charged with monitoring petroleum products offered for sale in the local market and has continued to enhance its fuel integrity program with tremendous outcomes. As a result, Kenya continues to reduce fuel adulteration and is well on the way to achieving near 100 percent reduction of fuel fraud.

READ THE FULL ARTICLE HERE.

To mitigate adulteration challenges, many governments such as Kenya have taken action to implement national fuel integrity programs curbing fuel fraud, recovering missing tax collections, and restoring confidence in the national fuel supply. These programs are continuing to grow in number and scope as technology advancements result in more sophisticated enforcement techniques as well as building a history of data retention, correlation, and actionable insights over time. As programs remain implemented, product and supply chain data are collected over multiple points in the supply chain — providing organizations complete visibility of trends, reconciliation issues, and machine learning capabilities to help prevent, correct, enforce, and ensure ultimate compliance.

Most fuel integrity programs in place today involve chemically marking fuel at refineries and/or terminal distribution points to ensure that all fuel in the downstream supply chain can be authenticated all the way to retail points of sale. The fuel is typically marked by dosing with an inert, organic chemical marker at levels so low (parts per billion), the presence of the marker cannot be detected without proprietary and highly sophisticated devices. As fuel is sampled and tested in supply vehicles, retail stations, and even consumer vehicles, it is possible to determine if the fuel has been diluted with substandard or non-taxed products such as waste oil, off-road tax-free fuel, or via other illicit means. The detection technique enables accurate quantification using portable analyzers in the field or more enhanced, forensically defendable methods in a laboratory.

Authentix is the market leader throughout the world delivering these solutions and has become a trusted and effective partner for national governments to validate fuel quality and supply authenticity, and provide the tools to enforce and prosecute those whom are trafficking illicit fuel products. Authentix continues to build its large library of unique covert markers, resulting in the highest level of authentication security and effectiveness available today. Authentix has spent decades building its suite of custom markers which take many different forms and vary in application and use based upon the country’s unique set of requirements.

The return on investment of successfully deployed fuel integrity programs by Authentix is substantial, helping governments recover millions in lost tax revenue each year, while positively impacting the society through expanded services and infrastructure and resulting in a cleaner environment for all.

Learn more about Authentix National Fuel Integrity Programs.

Andrée Bourgeois is Senior Marketing Manager for Authentix. As the authority in authentication solutions, Authentix thrives in supply chain complexity. We provide advanced authentication solutions for governments, central banks and commercial companies, ensuring local economies grow, banknote security remains intact, and commercial products have robust market opportunities. Our partnership approach and proven sector expertise inspires proactive innovation, helping customers mitigate risks to promote revenue growth and gain competitive advantage.

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