Authentix and HP Indigo to help Brand Owners Combat Global Counterfeiting

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New alliance delivers greater flexibility and accessibility to brand owners in applying covert security marking solutions  

ADDISON, Texas, September 25, 2017 – Authentix®, a leading global authentication and information services company, is pleased to announce it is collaborating with HP Indigo to enhance brand protection programs. This marks the first time Authentix Sherlox™ covert markers have been specifically optimized for the growing market of digital presses and certified to operate on HP Indigo digital presses.

To successfully combat counterfeiting, diversion and other forms of illicit trade, brand owners need a security marking solution that is agile and keeps them one step ahead of the bad actors. Additionally, local labeling and packaging regulations are increasing in complexity, requiring greater flexibility and responsiveness from Printing Service Providers (PSPs).

With Authentix Sherlox’s new HP Indigo certified covert mark, HP Indigo PSPs will now be able to provide:

  • High-quality, affordable covert security features on a variety of packaging
  • Greater flexibility to meet various print requirements, with shorter lead times

“Thanks to HP Indigo and their qualified network of thousands of print service providers, Authentix Sherlox will now reach more brand owners and provide access to a level of security previously unattainable on a digital press,” says David Schneider, General Manager, Authentix Brand Business Unit. “Together with HP Indigo and the PSPs, we have now connected the necessary partners to deliver and execute an effective security program for brand owners.”

Sherlox aggregates, organizes and reports sampling and testing results to identify problem areas within supply chains for companies across multiple health care and life sciences industries, nutraceuticals, safety products, distilled spirits, agricultural chemicals, automotive, electronics, clothing, luxury goods, and other manufacturers of high-value consumer products.

“CCL is continuously adapting to add value to our brand customers,” said Brent Chorneyko, CCL VP & GM. “We have a longstanding partnership with Authentix for labeling healthcare products and a large installed base of HP Indigo devices globally. We were very pleased to conduct the world’s first label test run with Authentix materials on our HP Indigo devices. It was the model of collaboration and a complete success.”

CCL Label is the leader in digital printing for the Pharmaceutical, Nutraceutical, Agriculture, Personal Care and Consumer goods markets, with more than 65 digital presses. Thirteen of the digital presses are uniquely positioned for the pharmaceutical market, utilizing cGMPs processes. Conveniently located all over the globe with over 160 locations on six continents, CCL works with companies of all sizes to develop digital printing and brand protection strategies.

Authentix Sherlox will be demonstrated in the HP Indigo and CCL booths at Pack Expo conference September 25-27 in Las Vegas as well as in the HP Indigo’s booth at LabeL Expo September 25-28 in Brussles.

About Authentix:

Authentix, a leading global authentication and information services company, assists customers in combating illicit trade and managing the integrity of their global supply chains.  With comprehensive end-to-end authentication solutions, we help safeguard customers in refined fuels (e.g., gasoline, diesel, lubes, LPG), and branded products (e.g., pharmaceuticals, agrochemicals, spirits industries, and consumer goods) from counterfeiting, product theft, product diversion, and adulteration. In addition, we help protect currencies for many leading central banks globally.

Headquartered in Addison, Texas USA, Authentix, Inc. has offices in the US, UK, UAE, Saudi Arabia and Africa serving clients worldwide. For more information, visit https://www.authentix.com/offerings/sherlox/.

About CCL Industries Corporation

CCL Label creates innovative packaging solutions for life.  Serving the packaging and promotional industry for over sixty years, CCL Label proves to be the global supply chain leader of innovative premium packaging, promotional vehicles and comprehensive label solutions for the world’s largest consumer, agricultural and healthcare corporations. More information about CCL Label is available at http://ccllabel.com/.

Inspector Led Authentication’s Contribution to Brand Protection Programs

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By: Andrzej Hornostaj, VP Brand Solutions, Authentix

Identification of an at-risk product and implementing an authentication solution is not the end of the story, it is just the beginning. Constant inspection of the product in the supply chain and marketplace is required to ensure useful actionable insights is generated to minimize counterfeit and diversion practices while protecting your brand and bottom line.

Let’s Begin with Inspection Design

Inspection design is determined by the objectives of the inspection. Let’s consider two relevant approaches. Will the inspection be reactive to a specific counterfeit event, or proactive determining the scale of counterfeiting and generating actionable insights?

Ideally, inspections, like any investigation, should follow a holistic approach involving several stakeholder teams including product, brand protection, investigative, and legal. Each team has its own requirements for the actionable insights generated from an inspection. Some critical stakeholder questions may be as follows:

Product: What’s the scale and location of the counterfeiting problem for a product?

Brand protection: What’s the level of sophistication of the counterfeit operation (production and logistics)? Are security features being copied? Are packaging design changes required?

Investigative: Can the right data be gathered to support investigations into the counterfeit’s supply chain and to identify the manufacturing source? Is the evidence strong enough that it can be passed on to legal and law enforcement to perform raids and prosecutions?

Who will conduct the inspections?

The boots on the ground can either be members of the brand owner’s staff or third-party inspection agencies working on their behalf. Ideally, to infer useful insights from an inspection, the more data collected the better. This need pushes the brand toward engaging a third-party that can provide the coverage and inspector numbers to achieve data volume.

As always, inspector safety is paramount and consideration should be taken as to whether the inspector needs to be accompanied by law enforcement representatives.

Where to direct initial inspection efforts?

I would suggest initial efforts begin at the retail level where products of interest are typically more accessible to covert inspection. This type of insight helps to determine the scale or extent of the problem and generates a suitable baseline against which further inspections and remediation efforts may be compared. As pharmaceuticals are usually not accessible at pharmacies, other locations in the supply chain should be the initial focus.

Once a baseline is established, then testing of supply chain integrity should be performed. Keep in mind, some obstacles may be encountered at this stage as it is not always possible to accurately track the route by which products reach the end user beyond the first tier distributors.

To assist access / auditing of stock at distributors, brands should ensure that cooperation agreements allow for inspections with short notification times. This will prevent suspect items from being removed from the audit location by a guilty party.

Which inspection tools should be used?

Having the right tools during an inspection to automatically capture the data required for each stakeholder is important and ensures that repeat testing is minimised. With the right type of reader paired with a smart device, inspectors are equipped to not only identify counterfeit products, but also capture location data and photographs of the packaging. This complete picture of the scale and sophistication of the counterfeit operation can form the basis of effective enforcement actions.

Click here to learn more about brand protection. You can also contact Authentix at info@authentix.com.