COVID-19 Policy Statement
Review

Knowledge Center

Major US Fuel Marketer Protects its Brand Promise and Revenue Stream

Fuel authentication solution by Authentix used to combat commingling achieves a seven percent decrease in failure rate for a major US fuel marketer. 

THE CHALLENGE

In the early 2000s, our customer, a major Fortune 20 fuel marketer, acquired the retail operations of another large fuel marketer. This purchase increased our customer’s retail operations footprint substantially. The acquisition added new complexities to the fuel marketer’s supply chain, including:

    • Adding over 10,000 stations to the retail network
    • Consolidating two branded additives to one third-party additive package
    • Using more than 100 unmonitored, third-party fuel terminals
    • Continued divestiture of company-owned stations to franchise ownership

    THE NEED

    Consequently, the company became concerned about the integrity of their combined gasoline supply chain, the possibility of commingling, and of fuel terminals running out of gasoline.

    The fuel marketer required that any fuel marker selected to combat commingling meet all U.S. E.P.A. standards, as well as more rigorous California E.P.A. Air Resource Board (CARB) standards. This required a marker chemistry that would not harm the environment or cause adverse health effects through combustion and evaporative emissions.

    Able to meet all requirements, Authentix has been the fuel authentication solutions partner since 2002 for this company, which today involves nearly 15,000 branded sites in the United States.

    THE SOLUTION

    The Authentix fuel authentication solution developed for this large fuel marketer is an advanced solution that includes a fuel marking system consisting of physical markers added to fuel; information systems including proprietary software, data collection, and reporting; and services including:

    • Lab testing and sample analysis
    • Program management and sampling oversight
    • Results analysis and reporting
    • Sample collection in the field

    The Authentix solution uses a mass differentiated molecular marker with gas chromatography-mass spectrometry (GC-MS) analyzers, considered to be the gold standard for forensic analysis. At the additive facility, the marker is added to the customer’s additive package. It is then shipped to over 100 terminal facilities across the country, where it is injected into the base fuel according to prescribed treat rates.

    Samples from approximately 400 retail stations are delivered to the Authentix Analytical Laboratory for analysis. Using three Agilent GC-MS analyzers, a sample analysis is conducted for the customer’s fuel and additive.

    THE OUTCOME

    Since developing and implementing the fuel authentication program in 2002, Authentix has marked more than 200 billion gallons of gasoline to all 50 states with outstanding results:

    • Decrease of seven percent in failure rate directly attributed to a reduction in the commingling of non-branded gasoline with branded product
    • Greater integrity within the complex fuel supply chain
    • Increase in consumer brand confidence and competitive advantage across the U.S.

    Download Case Study PDF Here


  • COVID-19 Policy Statement


    v1.03.17.2020

    At Authentix, our mission to safeguard the integrity of global commerce is our priority as we continue to focus on customer needs with the challenges presented by the COVID-19 health emergency. Our corporate leadership team is monitoring the situation closely and its potential impact on supply chain continuity.

    Our first and foremost commitment is to the health and safety of all Authentix employees. As we have said when faced with other similar infectious disease situations, we will never force Authentix employees to travel to geographic areas where they are uncomfortable or that present an increased risk of exposure to infectious disease.

    Effective through April 30, 2020, we have closed the Addison Texas Facility to all personnel who do not require facility equipment to conduct their job, allowing for only those functions such as production/shipping/testing as needed to continue to serve our customers. We have banned all visitors to the Addison Texas Facility as well. We encourage all Authentix sites to enact a similar ban for employee safety and to restrict visitors, but realize this restriction is subject to local needs. We have further banned all air/train travel for all employees for Authentix business purposes. We ask that all customers, vendors or suppliers support these efforts and for those who present themselves at Authentix locations to respect and adhere to our policies and procedures that may limit access on this temporary basis.

    We will continue to communicate regularly with our suppliers and updating contingency plans to ensure against any adverse impact or disruption to our customers, acknowledging that we are however subject to continued government restrictions and limited availability of transportation that may continue during this time. We encourage you to reach out to your Authentix point of contact with any questions or concerns.

    ONSITE GUEST WAIVER

    Back To Top