Introduction and Initial Assessment When anti-counterfeiting investigations result in criminal actions on the ground, they are often thought of as examples for successful enforcement. However,…
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Commercial Brand Protection
Next Generation Authentication Technologies to Secure Your Supply Chain
Modern supply chains are increasingly vulnerable to counterfeit goods, which not only harm brand reputation and lead to significant financial losses but also pose risks…
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Safeguarding Your Brand: How Authentix’s Onboarding Process Leads the Way in Online Brand Protection
In the fast-paced world of e-commerce, protecting a brand’s intellectual property (IP) and reputation is more critical than ever. Trademark and design counterfeiting, lookalike products,…
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Global Centre for Maritime Decarbonisation: Tracer Trials to Authenticate and Quantify Biofuel Volumes
The Global Centre for Maritime Decarbonisation (GCMD) recently released a report detailing the results of its pilot on the efficacy of different tracer candidates to…
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Kevin McKenna Featured in Authentication & Brand News Interview
We’re proud to be featured in the September edition of Authentication & Brand News™. In this issue, our CEO Kevin McKenna shares insights on Authentix’s strategic…
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HOT News Highlights Authentix in August Edition
We’re proud to be featured in the August edition of Holography & Optical Technology (HOT) News, a leading publication spotlighting innovation in optical security and…
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LumaChrome® Colour-shifting Film
This paper introduces the Authentix LumaChrome® optical thin film, based on the optical interference characteristics of deposited thin films for high production manufacturing. LumaChrome has…
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Authentix Powers Fastex’s Groundbreaking Crypto Banknote with Next Generation Security
Secure and ultra-fast trading platform Fastex recently announced the release of a series of collectible currency notes, each backed 1:1 by FTN token, the platform’s…
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When Do Dupes Dupe? The Challenges of Taking Down Copycat Products from Online Platforms
In In recent years, a major problem confronting brand owners has been the rise of “dupe” products on online platforms. Driven by millennial and Gen…
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Winning the Battle Against Counterfeit Apparel
In the retail and fashion industry, originality and brand loyalty are everything. With the quantity and quality of counterfeit products on the rise, the need…
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