In the fast-paced world of e-commerce, protecting a brand’s intellectual property (IP) and reputation is more critical than ever. Trademark and design counterfeiting, lookalike products, reuse of packaging, and parallel importation are just a few multifaceted threats brand owners can face. Copyright challenges, such as illicit ads on pirated websites and illegal streaming devices, further complicate the landscape.
Why Traditional Online Brand Protection Onboarding Falls Short
Often, instituting a new program or selecting a new online brand protection provider involved the brand owner spending months transitioning and onboarding to a new software platform, and dozens of hours per week on various enforcement actions. In many cases involving traditional providers, brand owners were often left to deal with a lag of six months or more to retrain analysts and get their brands integrated into a new system. However, today, brands need next-generation solutions for quick onboarding that can reduce the transition or new implementation to just a few weeks. Authentix now sets the standard for rapid implementation in online brand protection. Our new accelerated client onboarding process takes only 2-3 weeks in most cases. This is even more mission-critical for seasonal and trend-driven industries like fashion, cosmetics, wine, and spirits.
Authentix’s Rapid Online Brand Protection Onboarding
Authentix has designed a rapid onboarding process, setting us apart in the industry by delivering tailored, proactive, quick and efficient online brand protection. Swift onboarding is crucial for customers because it enables brands to respond swiftly and effectively to threats that can damage reputation, customer trust, revenue, and consumer safety. Rooted both in collaboration and guided precision, our approach ensures brand owners are equipped to combat these challenges without undue delays and frustrations. Here’s how our four-step process distinguishes Authentix as a leader in online brand protection.
Our Four-Step Onboarding Process
Step 1: Risk Assessment Phase – Precision in Identifying Threats
Onboarding begins with an automated comprehensive risk assessment, leveraging our proprietary software, BrandTrax™, to scan online platforms, including marketplaces, social media, websites, apps, advertisements, and the dark web. BrandTrax™ is integrated with Open AI and Google vision APIs which aid in providing a complete overview of online infringement risk analysis. This is combined with expert reviews from our team of analysts and legal professionals, where we identify high-risk regions, products, sellers, and emerging trends. This dual AI + human-in-the-loop approach ensures accurate data collection and a clear understanding of the most material risks facing the client’s brands. These risk assessment findings are presented to the client, and using a collaborative approach, a strategic scope is established to mitigate identified threats, tailored to their specific challenges and goals.
Step 2: Brand Setup Phase – Building a Robust Protection Framework
With the scope agreed upon, Authentix quickly transitions to the brand setup phase, establishing operating principles for effective protection strategies. Working closely with the client, we acquire critical documentation, such as trademark registrations, licensing agreements, to fully implement each brand asset and legal framework. Each client brand is set up in our protection ecosystem by creating and managing accounts on major online marketplaces and platforms deemed most vulnerable to infringement. Our team then develops customized brand protection protocols, enforcement guidelines, and a compilation of suspect sellers and potential infringements, ensuring consistent, ongoing enforcement actions are maintained without delay. This meticulous setup, blending technology and expertise, creates a dynamic framework allowing continuous enforcement activities to proceed forward.
Step 3: Training Phase – Empowering Collaborative Success
The training phase ensures clients are fully equipped to leverage our brand protection framework and services. Authentix conducts tailored training sessions for the client’s stakeholders, including marketing, legal, and brand protection teams, covering the use of the BrandTrax™ platform, escalation protocols, team introductions, defining roles and responsibilities, and optimizing reporting systems. These specialized sessions foster greater alignment and empower clients to quickly and fully participate in the brand protection strategy efforts. Additionally, we invite clients to train our team in their unique brand guidelines, help design complaint templates, and provide specific instructions, ensuring a seamless knowledge transfer. This collaborative training approach strengthens the partnership, setting Authentix apart from competitors who often overlook client empowerment.
Step 4: Implementation Phase – Activating Proactive Protection
In the final phase, Authentix activates the custom designed brand protection strategy across relevant marketplaces. Our team deploys BrandTrax™ for continuous monitoring, scanning potential infringements, targeting high-risk sellers, identifying and anticipating emerging trends. Enforcement actions, guided by the client-approved plan, include issuing takedown notices, coordinating with platform authorities, or pursuing legal remedies are taken as required. Leveraging the account information and training established in Step 2 and 3, implementation is virtually seamless and far more responsive. Clients receive regular progress reports detailing actions taken, outcomes achieved, market insights, ensuring full transparency and ongoing adaptation. Our hands-on, approach delivers swift, impactful results, keeping clients ahead in the dynamic digital landscape.
Authentix’s rapid onboarding process encompasses risk assessment, brand setup, training, and implementation to deliver a client-centric, results-driven approach to online brand protection vastly reducing ‘time to implement’ to a matter of just a few weeks. Combining the most cutting-edge technology, experienced human expertise and using a collaborative partnership, we empower clients to safeguard their brands with a greater level of confidence.
Faster Online Brand Protection
In an era where digital threats can evolve rapidly, we understand that delays in onboarding and adoption can lead to an unnecessary period of prolonged exposure and undue risk. The sooner a brand is onboarded, the faster the system can start scanning and flagging suspicious activity. BrandTrax uses risk scoring and a seller clustering system to identify global hot spots and focus on high value targets. The BrandTrax platform’s user-friendly interface reduces the time spent on enforcement actions from many hours per week to just one click. Moreover, 24X7 SLA coverage is available where complaints are filed and data is reviewed continuously, all while actively monitoring seller counter-notifications and enacting client escalations quickly.
Authentix currently supports over 300 brands and 6 million enforcement actions per year across various types of IP infringement. Customers appreciate how our streamlined onboarding process makes it easier to scale protection efforts across new markets, platforms, or product lines. It also allows for faster adaptation to emerging threats or changes in brand protection strategy. Authentix stands as a trusted leader, offering tailored solutions for the most effective protection and peace of mind. Learn more about our online brand protection solutions by reading our eBook or schedule a consultation with one of our online protection experts today.