Protecting your brand from counterfeiters should be easy, right? One would think but the Brand Protection conversation can be a challenging one within a product organization. You need an effective anti-counterfeit solution that incorporates both emerging technology and data analytics to start the conversation.
In this whitepaper you will learn what is needed to develop an anti-counterfeit plan:
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- Evolving role of the consumer in authentication
- Internet of things, data aggregation and actionable insights
- Improvements in inspector-led tools
- Return-on-investment paradox
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