COVID-19 Policy Statement

Major US Fuel Marketer Protects its Brand Promise and Revenue Stream

Major US Fuel Marketer Protects its Brand Promise and Revenue Stream:

  • Four current brand protection customers are in the top 10 largest oil companies in the world
  • Sole supplier of covert markers for market-leading, global racing fuel brand


A major oil company (OMC) and Authentix customer acquired the retail operations of another fuel marketer which increased the company’s holdings to over 10,000 retail sites in the United States. Following the acquisition, the risk of commingling and the compromised integrity of their combined fuel supply chain became a concern. There were also concerns about fuel terminals in the network running short of branded gasoline, opening the possibility for wholesalers to load unbranded fuel into trucks.


In response to their challenges, Authentix presented a fuel authentication solution using core technologies that included mass differentiated markers and gas chromatography-mass spectrometry (GC-MS) analysis, a technology considered to be the “gold standard” in forensic analysis.

In an effort to realize cost synergies associated with the acquisition, the oil company merged both entities to a single gasoline additive package. The oil company included the Authentix fuel marker as part of the new additive package.

The Results

The oil company has experienced a seven percent decrease in failure rate directly attributed to a reduction in the commingling of non-branded gasoline with branded product.

Since its inception in 2002, the fuel authentication program has evolved to meet the changing needs of the oil marketing company. The reductions in commingling and improved terminal operations have provided their customers assurance of a vastly superior product, increasing brand confidence and competitive advantage.

Transparent enforcement of a more stringent supply chain has resulted in a level playing field, assuring standardization of quality levels across the wholesaler network. Protection of the supply chain has also resulted in increased revenues by reducing the substitution of non-branded products.

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COVID-19 Policy Statement


At Authentix, our mission to safeguard the integrity of global commerce is our priority as we continue to focus on customer needs with the challenges presented by the COVID-19 pandemic. Our corporate leadership team continues to monitor the situation closely and its potential impact on supply chain continuity.

Our first and foremost commitment is to the health and safety of all Authentix employees. As we have said when faced with other similar infectious disease situations, we will never force Authentix employees to travel to geographic areas where they are uncomfortable or that present an increased risk of exposure to infectious disease.

Effective June 1, 2021, we have reopened our Addison Texas Facility to all Authentix personnel. We continue to follow the CDC guidelines and protocol and continue to require that all customers, vendors or suppliers support these efforts and for those who present themselves at Authentix locations to respect and adhere to our policies and procedures.

We will continue to communicate regularly with our suppliers and updating contingency plans to ensure against any adverse impact or disruption to our customers, acknowledging that we are however subject to continued government restrictions and limited availability of transportation that may continue during this time. We encourage you to reach out to your Authentix point of contact with any questions or concerns.


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