COVID-19 Policy Statement

Knowledge Center

Criminal. Click. Catch.

How criminal websites are getting rich with conventional online advertising.

Digital advertising on the internet has far surpassed traditional media platforms when it comes to global advertising spending and it continues to climb in importance. Many of the advertisements that appear on websites are displayed as a result of programmatic advertising, a complex set of technical operations undertaken by software and without direct human intervention. This type of advertisement is a major source of revenue for operators of copyright-infringing, criminal websites and it can be a nightmare for legitimate brands to find their ads lending an air of legitimacy to such platforms and confusing consumers.

The business of advertising on illegal websites, or “badvertising” has now grown into a major global threat with the top piracy sites earning as much as US $1.34 billion. Bharat Kapoor, Vice President, Online Brand Protection further explains how this system is organized in an interview with journalist, Sabina Wolf of the German TV station, ARD, as she reports in the Hauptstadt Brief how criminal websites get rich with conventional online advertising. SIPI’s online brand safety service, Veri-Site can be used effectively to block advertisements to a range of high-risk sites across categories ranging from fake e-commerce, misleading news, extremist content, and piracy.


COVID-19 Policy Statement


At Authentix, our mission to safeguard the integrity of global commerce is our priority as we continue to focus on customer needs with the challenges presented by the COVID-19 pandemic. Our corporate leadership team continues to monitor the situation closely and its potential impact on supply chain continuity.

Our first and foremost commitment is to the health and safety of all Authentix employees. As we have said when faced with other similar infectious disease situations, we will never force Authentix employees to travel to geographic areas where they are uncomfortable or that present an increased risk of exposure to infectious disease.

Effective June 1, 2021, we have reopened our Addison Texas Facility to all Authentix personnel. We continue to follow the CDC guidelines and protocol and continue to require that all customers, vendors or suppliers support these efforts and for those who present themselves at Authentix locations to respect and adhere to our policies and procedures.

We will continue to communicate regularly with our suppliers and updating contingency plans to ensure against any adverse impact or disruption to our customers, acknowledging that we are however subject to continued government restrictions and limited availability of transportation that may continue during this time. We encourage you to reach out to your Authentix point of contact with any questions or concerns.


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