Brand Protection Solutions for Wine & Spirits

Protect your products from diversion, dilutions and refill issues.

Anti-counterfeiting solutions are vital to the wine and spirits industry, where product authenticity, heritage, and quality are central to consumer trust and brand value. Counterfeit alcoholic beverages can pose serious health risks to consumers and compromise the reputation of your brand. Authentix is a leading provider of brand protection solutions to the spirit and wine industry protecting 100+ major brands and 500+ million product units annually across the globe.

Authentix spirit and wine brand protection solutions help manufacturers detect, identify and deter fraud in valued branded products. This helps drive competitive advantage, enabling our customers to thrive in ever growing industry complexity, create increased market share opportunities, and increase brand loyalty. As global trade and e-commerce expand, so does the risk of counterfeit distribution, making comprehensive authentication strategies an essential investment for long-term success in the industry.

Wine & Spirits Authentication Solutions with Authentix

Through Authentix brand protection programs for wine and spirits, our customers can detect diversion and dilution as well as refill issues and secure their supply chain by monitoring inventories. This enables you to grow revenue and protect both brand integrity and the health of the consumer. Our traceless anti-diversion on product marker allows application of invisible coding, providing easy bottle-to-case aggregation for traceability. Additionally, taggant inks can be added on wine and spirit labels. These can be detected by inspectors using an Authentix HVX hand-held electronic reader, providing instant verification.

When you partner with Authentix for brand protection, you can expect:

• Next-gen nano optic labels with a complete digital traceability solution
• Proprietary on-product markers and interfaces like taggant ink and invisible coding for control over quality and consistency

If you’re ready to learn more about how authentication and anti-counterfeiting solutions for wine and spirits can safeguard your brand, schedule a consultation with our team of brand protection experts today!