Protect Your Customer. Protect Your Brand.
For the brand manager, packaging designer or packaging engineer, there are many factors to consider when designing new artwork, graphics and security for product packaging. Incorporating higher security features into product packaging for brand protection is becoming more of a priority for many companies because of the ongoing threat of counterfeiting.
However, it is challenging to mix effective brand protection, great branding and regulatory needs into one design.
This article offers insights on how to navigate these challenges while maintaining the packaging appearance.
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