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Authentix security and brand protection technologies range f rom simple but effective to highly sophisticated and extremely secure
ON PRODUCT BRAND PROTECTION CUSTOMIZED TO YOUR NEEDS
On-product security solutions include tamper evident seals, closures, security inks, markers and taggants, custom detection devices, and a complete array of overt, covert, and digital technologies.
Specialty security inks, seals, and labels can integrate well with existing packaging while maintaining the elegance of product design and messaging. Numerous overt and covert security application choices offer many options for ease of implementation into existing product manufacturing or packaging processes.
OVERT SECURITY
Novel security features that allow complete customization of color shifting and animated motion effects can add immediate and recognizable visual security features.
COVERT SECURITY
Proposed actions regarding takedown/removal of infringing material, status of removal activities, trends and insights regarding high-value targets for further investigation
FORENSIC IDENTIFICATION
Molecular-based forensic level markers, covert taggants, and other highly secure alternatives added to inks and varnishes provide a court defensible solution.
DIGITAL TRACEABILITY/ENGAGEMENT
The DigiTrax traceability platform can generate and track unique digital codes for validation by consumers using a smartphone without mobile application download.
EXCEPTIONAL PROGRAM MANAGEMENT
Authentix provides a dedicated project management team to each of our brand protection customers. These highly skilled professionals work with upstream vendors, brand owner manufacturing sites, and CMOs for integration of security features onto products and packaging.
We train, certify, and implement our technology at each site location and continually work within the supply chain on forecasting, inventory, quality control, and production reconciliation through the lifetime of the program.
SECURITY FEATURES FOR ON-PRODUCT BRAND PROTECTION
SECURITY INKS & MARKERS
SECURITY LABELS & TAMPERPROOF SEALS
SECURE THERMAL TRANSFER PRINTING
DETECTION DEVICES & ANALYZERS
A FEW KEY INDUSTRIES WE SERVE
HEALTH & BEAUTY
Authentix provides health and beauty brands with multilayered overt, covert, digital, and online authentication solutions to fight counterfeiting, protect consumers, and maintain brand integrity in a high-risk global marketplace.
PHARMACEUTICALS
Authentix helps pharmaceutical companies detect, identify, and deter counterfeiting and diversion through advanced authentication technologies that enable instant in‐field verification and full traceability.
WINE & SPIRITS
Authentix supports wine and spirits brands with anti‐counterfeiting and anti‐diversion solutions that detect dilution, refills, and fraudulent distribution while enabling supply‐chain visibility and consumer safety.
WINE & SPIRITS
Authentix supports wine and spirits brands with anti‐counterfeiting and anti‐diversion solutions that detect dilution, refills, and fraudulent distribution while enabling supply‐chain visibility and consumer safety.
MEDICAL DEVICES
Authentix provides USP Class VI‐approved covert marking solutions for polymer‐based medical device components, enabling manufacturers to authenticate products directly in the field without affecting device safety or performance.
MEDICAL DEVICES
Authentix provides USP Class VI‐approved covert marking solutions for polymer‐based medical device components, enabling manufacturers to authenticate products directly in the field without affecting device safety or performance.
TOBACCO & NICOTINE
Authentix delivers multilayered authentication and traceability solutions for tobacco and nicotine products to combat counterfeiting, diversion, and illicit trade while supporting regulatory compliance.
FASHION & APPAREL
Authentix provides both covert and overt security that can be utilized for detection of counterfeit fashion goods including shoes and other apparel goods.
Our proven solution covers over 500 online marketplaces, the full scope of social media platforms, NFT portals, and the dark web.
The Authentix A.I.-enabled BrandTrax software platform is the industry’s most advanced and user-friendly system available. However, our services go far beyond this, including a dedicated team, experienced analysts, effective communication, and constant adaptation to our clients’ changing needs.
DETECTION AND RISK ANALYSIS
BrandTrax™ combines AI, machine learning, and our team backs this up with expert analysis and guidance.
CASE MANAGEMENT
CaseDynamx™ - our end-to-end case management system creates complete
visibility to pursue remedies.
PRIORITIZE AND TARGET
BrandTrax handles automated risk scoring and seller clustering pinpointing global hot spots.
COMPREHENSIVE SUPPORT
Technology is critical. However, our people and comprehensive services and support make the difference.
QUICK AND EFFICIENT
We do the risk analysis, consultation, and when authorized, enforcement actions. Clients can request takedowns with just one click.
CLIENT BENEFITS
Our customers stay with us because of our advanced technology, and our team of highly trained people who provide deep sector expertise and great customer service.
We Can Help You
Thrive in supply and distribution chain complexity. Get a complimentary consultation.
Learn More About Us
Visit our Knowledge Center for more information about the innovative authentication solutions we deliver to support anti-counterfeiting initiatives within the government, commercial / consumer goods and central banks industries.
OUR PARTNERSHIPS & ASSOCIATIONS
MORE RESOURCES
ONLINE BRAND PROTECTION BROCHURE
HOLISTIC & SECURE BRAND PROTECTION SOLUTIONS
Authentix partners with some of the world's largest brand owners in multiple industries to design and deploy advanced, secure authentication solutions to identify and defend counterfeiting, diversion and warranty fraud. Our brand protection tools are backed by a team of experts diligently working to maintain the integrity of your brand.
ONLINE BRAND & IP PROTECTION
Authentix has a specialist in-house online brand protection system that constantly tracks and monitors your brands for intellectual property abuse, then analyzes that data to provide actionable intelligence to pursue illicit trade offline.
- Tracking and removing online intellectual property infringement
- Tracking and removing pirated content online
- Conducting offline investigations
- Assisting with entorcement or settlement
- Supporting with legal research
ON PRODUCT PHYSICAL BRAND PROTECTION
DIGITAL TRACEABILITY & CONSUMER ENGAGEMENT
DigiTrax™ is a digitally connected product lifecycle solution that enables authentication, journey tracking, and engagement, facilitating full visibility across all areas of your brand protection operation. By uniquely identifying every product and combining multiple sources of logistical data together into a single solution, Digitrax™ allows brand owners and consumers to instantly authenticate any single item using IOS or Android mobile devices.
insights and engagement through:
- Real-time alerts, access to data and insights for decision makino and actionable intelligence. allowing brand owners to make faster and smarter decisions regarding counterfeiting and diversion while building consumer trust.
- Engaging and connecting concumor through tailored communications and touch points to maximize brand messaging and nurturing.
BRAND PROTECTION ARTICLES
Important Considerations When Implementing Large-Scale Brand Protection Programs
Next Generation Authentication Technologies to Secure Your Supply Chain
Safeguarding Your Brand: How Authentix’s Onboarding Process Leads the Way in Online Brand Protection
Kevin McKenna Featured in Authentication & Brand News Interview
When Do Dupes Dupe? The Challenges of Taking Down Copycat Products from Online Platforms
Winning the Battle Against Counterfeit Apparel
Combating illicit trade with tailored, multilayered brand protection strategies
How to Protect Your Critical Documents From Counterfeiting and Fraud
The Global Problem of Fake Food
The Art and History of Intaglio Printing
Click to see other designs
Click to see other designs
Why Make DigiTrax™ Part Of Your Brand Protection Program?
- Tag features a unique, one-of-a-kind encrypted fingerprint along - with variable 2D QR code
- Can be used with any smartphone model
- No need to download a separate mobile app
- Requires no proprietary device and is intuitive
- Empowers brand owners, inspectors and consumers
- Enables continued consumer engagement after authentication
- Provides instant transparency throughout the supply chain