Counterfeit goods remain a major challenge for the luxury and fashion industry, with estimates suggesting that up to 10% of branded goods may be counterfeit. Products such as watches, jewelry, handbags, clothing, footwear, and accessories are widely targeted, often promoted through online marketplaces and social media before being shipped directly to buyers. The growing influence of social media has further accelerated the spread of counterfeit goods.

Authentix helps luxury and fashion brands combat counterfeiting by monitoring global marketplaces and social media platforms to identify and remove counterfeit listings. Our team conducts online enforcement, investigations, and takedowns, supporting the protection of intellectual property and brand integrity worldwide. Our work has also contributed to civil litigation and enforcement actions against counterfeit operations.

Authentix provides an integrated brand protection solution that includes:

• Brand monitoring and online enforcement

• Intelligence services such as test purchases, online-to-offline investigations, and market intelligence

• Offline investigations

Through our global network and expertise in intellectual property protection, Authentix helps luxury and fashion brands prevent losses from counterfeit goods and safeguard their reputation