DIGITAL TRACEABILITY & CONSUMER ENGAGEMENT
Complete Digital Traceability Solution for Brand Protection
DigiTrax™ is a digitally connected product lifecycle solution that enables journey tracking, product authentication and consumer engagement, facilitating full control across all areas of your brand protection operation.
Using any smartphone model, DigiTrax™ can authenticate products with a unique physical product tag to gain visibility into product origin, geo-location of product authentication scans, and other important supply chain related activities.
DIGITRAX™ BRAND PROTECTION FEATURES
JOURNEY TRACKING
Electronically track and trace each individual product and identify its exact location throughout the supply chain for enhanced security and operations management.
DIGITAL AUTHENTICATION
Allow consumers and inspectors to scan itemized product codes to check authenticity. Consumers can validate products without requiring a mobile app.
CONSUMER ENGAGEMENT
Unique codes allow consumers to check product authenticity and engage with the brand for rewards, loyalty programs, promotions, product instructions, cross-selling and up-selling.
ANALYTICS & INSIGHT
Useful, user-friendly data and information is available on your customized DigiTrax dashboard in real time as well as for audit, compliance, and enforcement actions.
Why Make DigiTrax™ Part Of Your Brand Protection Program?
- DigiTrax tags feature a unique, one-of-a-kind encrypted fingerprint along with a variable 2D QR code
- Can be used with any smartphone model
- No need to download a separate mobile app
- Requires no proprietary device
- Intuitive and easy to use
- Empowers brand owners, inspectors and consumers to verify product authenticity
- Enables continued consumer engagement after authentication
- Provides instant transparency throughout the supply chain
HOW DIGITRAX™ FITS INTO YOUR COMPLETE BRAND PROTECTION SOLUTION
