27May

Authentix Partners with m-u-t GmbH to Launch Handheld Material Analyzers for Brand Protection and Government Inspection 

FOR IMMEDIATE RELEASE ADDISON, Texas, May 27, 2026 - Authentix, a global leader in Brand Protection and Government Authentication Programs, today announced it has signed a Partnering Agreement with m-u-t GmbH, an innovator in optical systems and cloud software that authenticate items using their inherent spectral signatures. Built on m-u-t’s NIRONE® near infrared (NIR) spectral platform, Authentix will introduce portable analyzers and cloud-based...
24Apr

The Authentix Difference: Artificial Intelligence + Human Intelligence Working Together

In today’s digital-first economy, counterfeiters and online brand abusers are moving faster, becoming more sophisticated, and exploiting every available marketplace, social media platform, and website to target trusted brands. From counterfeit pharmaceuticals and fraudulent automotive parts to fake luxury goods and unauthorized wine and spirits...
24Apr

Proactive vs. Reactive Online Brand Protection: Why Strategy Beats Automation

Online brand abuse is no longer a series of isolated incidents, it is a constantly evolving ecosystem of counterfeiters, unauthorized sellers, and bad actors who adapt quickly to enforcement tactics. Yet many brands still rely on reactive online brand protection, responding to infringements only after...
24Apr

The Hidden Costs of Set-It-and-Forget-It Online Brand Protection

At first glance, automated online brand protection platforms appear efficient. They promise scale, dashboards, and hands-off enforcement powered by artificial intelligence. For busy legal, compliance, and brand teams, the appeal of a “set-it-and-forget-it” solution is understandable, especially when resources are limited and infringement volumes are...
24Apr

Are You Getting Reports or Results? Why Online Brand Protection Requires More Than Data

Why Personalized Relationships Matter More Than Ever In a world of eCommerce, digital marketplaces, and social media, online brand abuse has become more sophisticated—and more damaging—than ever before. Counterfeiters, trademark infringers, and unauthorized sellers move quickly, adapt constantly, and exploit gaps in automated systems. Yet many brands...
21Apr

Alan Newman Featured in Banknote Industry News Interview

As a trusted partner to leading central banks, Authentix is an experienced banknote security solution provider in today’s complex and rapidly changing currency markets. In a recent interview with Banknote Industry News, Alan Newman, Chief Product Officer at Authentix, offers an inside...