11Aug

LiveOptik® Nano-Optic Brand Protection

Authentix’s diffractive OVD technology is based on nano-scale structures and their exceptional diffractive visual characteristics. This paper explores how Nano Optics is used to create new, highly secure brand protection solution. It also explains the science behind LiveOptik® - our proprietary brand protection overt security...
27May

Authentix and m-u-t Launch Portable Material Analyzers

FOR IMMEDIATE RELEASE ADDISON, Texas, May 27, 2026 - Authentix, a global leader in Brand Protection and Government Authentication Programs, today announced it has signed a Partnering Agreement with m-u-t GmbH, an innovator in optical systems and cloud software that authenticate items using their inherent spectral signatures. Built on m-u-t’s NIRONE® near infrared (NIR) spectral platform, Authentix will introduce portable analyzers and cloud-based...
24Apr

Key Considerations for Implementing Brand Protection Programs

Practical guidance for brand owners planning a major launch or redesignBy Kent Mansfield, Chief Sales & Marketing Officer, Authentix Large-scale brand protection engagements are often complex, lengthy, and high visibility. They can sometimes feel like a road to nowhere, yet when approached with rigor, realism, and...
22Sep

Next-Generation Authentication for Secure Supply Chains

Modern supply chains are increasingly vulnerable to counterfeit goods, which not only harm brand reputation and lead to significant financial losses but also pose risks to public safety and impact economic stability. The swift digitalization of the global economy, combined with the dominance of ecommerce...
16Sep

How Authentix’s Onboarding Strengthens Online Brand Protection

In the fast-paced world of e-commerce, protecting a brand’s intellectual property (IP) and reputation is more critical than ever. Trademark and design counterfeiting, lookalike products, reuse of packaging, and parallel importation are just a few multifaceted threats brand owners can face. Copyright challenges, such as...
16Jul

When Do Dupes Dupe? The Fight Against Copycat Products

In recent years, a major problem confronting brand owners has been the rise of “dupe” products on online platforms. Driven by millennial and Gen Z influencers and consumers, the term ostensibly gained currency as shorthand for “duplicate”. Yet, as one academic notes,...
08Jul

Winning the Battle Against Counterfeit Apparel

In the retail and fashion industry, originality and brand loyalty are everything. With the quantity and quality of counterfeit products on the rise, the need for innovative brand protection solutions is critical for apparel and footwear brands. According to OECD (Organization for Economic Co-operation and...
29Oct

Combating Illicit Trade with Tailored, Multilayered Brand Protection

This Authentix article has been published as a part of World Trademark Review's Anti-Counterfeiting and Online Brand Enforcement: Global Guide 2024. Counterfeiting, smuggling, diversion and infringement – collectively known as illicit trade – are growing global problems for businesses and consumers. With an increasing volume...
24Oct

Protect Critical Documents from Counterfeiting and Fraud

Discover the importance of secure document protection in preventing fraud when printing certificates, tax stamps, visas, and brand protection labels. Advanced technologies and security solutions, including complex personalized artwork, and anti-counterfeiting techniques allow you to add multiple layers of security to your documents. Watch the...