27May

Authentix Partners with m-u-t GmbH to Launch Handheld Material Analyzers for Brand Protection and Government Inspection 

FOR IMMEDIATE RELEASE ADDISON, Texas, May 27, 2026 - Authentix, a global leader in Brand Protection and Government Authentication Programs, today announced it has signed a Partnering Agreement with m-u-t GmbH, an innovator in optical systems and cloud software that authenticate items using their inherent spectral signatures. Built on m-u-t’s NIRONE® near infrared (NIR) spectral platform, Authentix will introduce portable analyzers and cloud-based...
24Apr

Important Considerations When Implementing Large-Scale Brand Protection Programs

Practical guidance for brand owners planning a major launch or redesignBy Kent Mansfield, Chief Sales & Marketing Officer, Authentix Large-scale brand protection engagements are often complex, lengthy, and high visibility. They can sometimes feel like a road to nowhere, yet when approached with rigor, realism, and...
22Sep

Next Generation Authentication Technologies to Secure Your Supply Chain

Modern supply chains are increasingly vulnerable to counterfeit goods, which not only harm brand reputation and lead to significant financial losses but also pose risks to public safety and impact economic stability. The swift digitalization of the global economy, combined with the dominance of ecommerce...
08Jul

Winning the Battle Against Counterfeit Apparel

In the retail and fashion industry, originality and brand loyalty are everything. With the quantity and quality of counterfeit products on the rise, the need for innovative brand protection solutions is critical for apparel and footwear brands. According to OECD (Organization for Economic Co-operation and...
29Oct

Combating illicit trade with tailored, multilayered brand protection strategies

This Authentix article has been published as a part of World Trademark Review's Anti-Counterfeiting and Online Brand Enforcement: Global Guide 2024. Counterfeiting, smuggling, diversion and infringement – collectively known as illicit trade – are growing global problems for businesses and consumers. With an increasing volume...
24Oct

How to Protect Your Critical Documents From Counterfeiting and Fraud

Discover the importance of secure document protection in preventing fraud when printing certificates, tax stamps, visas, and brand protection labels. Advanced technologies and security solutions, including complex personalized artwork, and anti-counterfeiting techniques allow you to add multiple layers of security to your documents. Watch the...
17Oct

The Global Problem of Fake Food

By Ryne Ambrose, Brand Protection Sales Manager, Authentix In recent years, the food industry has faced a growing challenge: food fraud. This issue has been exacerbated by the rise of e-commerce, where consumers increasingly shop for groceries online. While this shift offers convenience, it also...