15Jan
04Oct
Authentix Expands into Online Brand Protection Services
From Identification, Surveillance, Investigations, and Website Takedowns: Authentix now Provides Full Service Online Brand Surveillance and Enforcement To expand its capabilities in digital brand protection for brand owners, Authentix has recently acquired Strategic IP Information Pte Ltd (SIPI), a leading online brand and content rights protection...
15May
Podcast: Delivering Brand Protection
Authentix Chief Sales and Marketing Officer, Kent Mansfield sat down with Cassandra Balentine, editor of DPS Magazine to discuss what print providers can do to ensure their output is protected from counterfeiting and other growing security concerns.
10Oct
Case Study: Brand Protection in Pharmaceutical
Counterfeiters threaten $1 billion pipeline of medicine Counterfeit copies of a major pharmaceutical brand were discovered in the US market with no security measures in place to allow patients or inspectors to easily identify counterfeit goods. How did they react? As a brand owner, can you relate...
03Oct
Pharma Case Study: Saving a $1B Counterfeit Medicine Crisis
You are your company's brand protection manager. Counterfeit copies of one of your major pharmaceutical brands turn up in the U.S. market. You have no security measures in place to allow patients or inspectors to tell the real stuff from the fake. Consequently, $1 billion...
05Aug
Case Study: Hair Care Brand Cuts Diversion by 47%
Brand protection solution to eliminate the diversion of products from legitimate distribution channels The Challenge A large, global hair care manufacturer produces category-leading brands with high consumer loyalty and demand. Their products are marketed through exclusive, professional beauty care channels via a complex supply chain with diverse...
04Aug