Counterfeit cosmetics and personal care products, including perfumes, makeup, creams, and lotions, cause over $5 billion in annual global losses. Beyond brand damage, counterfeit products can pose serious health risks, containing harmful chemicals such as lead, arsenic, beryllium, and cadmium.

Authentix helps cosmetics and personal care brands combat counterfeiting online and offline. We monitor marketplaces, social media, and influencer content, and enforce intellectual property rights through online takedowns, investigations, and issue resolution. Our team also performs authenticity testing, using scent, texture, and appearance, supported by machine-learning and image matching technologies.

Our work has led to significant enforcement results, including 35 raids in China seizing counterfeit medicinal cream valued at over $950,000.

Authentix provides an integrated solution for perfume and cosmetics brands, including:

• Brand monitoring and online enforcement

• Issue resolution and online infringement support

• Advanced intelligence and authenticity testing

With our expertise in intellectual property, health regulations, and enforcement, we help brands prevent counterfeit losses and protect consumer safety.