18Dec

Fuel Authentication Case Study: Ghana

Authentix uses its advanced and innovative fuel authentication solution to help the nation of Ghana combat adulteration of its petroleum products and recover lost revenue. THE CHALLENGE With a population of almost 28 million, Ghana is one of the fastest growing nations in Africa. It has moderate...
18Dec

Case Study: Serbia

Authentix deploys a fuel authentication program to help Serbia recover millions in lost excise taxes Government fuel excise revenues for 2014 were almost USD $161M higher than in 2013 Fuel excise tax collections increased by more than USD $23M in just one year Challenge The Republic of...
18Dec

Fuel Authentication Case Study: West Africa

Authentix solution uses authentication technology and transfer of knowledge to build a reliable, best-in-class program for a developing country. THE CHALLENGE A West African country was experiencing a significant deterioration in the quality of its petroleum products due to adulteration. Consumer confidence in the fuel supply was...
05Dec

Case Study: Major US Fuel Marketer Protects its Brand Promise and Revenue Stream

Fuel authentication solution by Authentix used to combat commingling achieves a seven percent decrease in failure rate for a major US fuel marketer.  THE CHALLENGE In the early 2000s, our customer, a major Fortune 20 fuel marketer, acquired the retail operations of another large fuel marketer. This...
10Oct

Case Study: Brand Protection in Pharmaceutical

Counterfeiters threaten $1 billion pipeline of medicine Counterfeit copies of a major pharmaceutical brand were discovered in the US market with no security measures in place to allow patients or inspectors to easily identify counterfeit goods. How did they react? As a brand owner, can you relate...
03Oct

Pharmaceutical Case Study

Counterfeiters threaten $1 billion pipeline of medicine. You are your company's brand protection manager. Counterfeit copies of one of your major pharmaceutical brands turn up in the U.S. market. You have no security measures in place to allow patients or inspectors to tell the real stuff...
05Aug

Case Study: Fast-Moving Consumer Goods

Brand protection solution to eliminate the diversion of products from legitimate distribution channels The Challenge A large, global hair care manufacturer produces category-leading brands with high consumer loyalty and demand. Their products are marketed through exclusive, professional beauty care channels via a complex supply chain with diverse...
04Aug

Case Study: Wine & Spirits

Addressing Counterfeiting and Adulteration Increases Sales by 25% The Issue Authentix implemented a program in South America to help address a spirits counterfeiting issue. With annual production of over 60 million bottles of various spirits (approx. 50 million liters), this market provided the largest single source...