Online Brand Protection Vendor Evaluation Checklist | Authentix
Online brand protection

The Online Brand
Protection Vendor
Evaluation Checklist.

Choosing the right online brand protection partner requires looking beyond a vendor's enforcement results to understand the technology, expertise, and strategy they can offer your brand.

View the checklist
Online Brand Protection Provider Evaluation Checklist
Use it either way
Vetting a provider for the first time Score every shortlisted vendor against the same seven categories.
Already working with one Run it against your incumbent before the next renewal and see what is missing.

What the checklist covers

Seven categories covering capabilities, performance, global coverage and strategic support, with the criteria to check and what to ask each provider to put in writing.

01 Takedown Enforcement 5 criteria
02 Detection and Visibility 3 criteria
03 Operations and Support 2 criteria
04 ROI and Performance Metrics 2 criteria
05 Business Model and Industry Alignment 3 criteria
06 Partnership and Success 3 criteria
07 Technology and Scalability 3 criteria
From the checklist

Gray market activity is not the same as IP infringement.

Providers vary widely in how they draw the line, and the enforcement options open to them differ with it. This is one of the criteria worth settling before you sign.

How do you handle gray market activity versus actual intellectual property infringement? Confirm the vendor's methodology for identifying unauthorized parallel imports and unauthorized resellers, and the range of enforcement options they can apply given the legal restrictions involved.
If you already have a provider

Found gaps in your current program? Bring them to us.

Channels that barely existed three years ago now carry a meaningful share of infringement volume, and most programs have not kept pace. Run the checklist against Authentix and see how we answer.

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Ready to Learn More?

Get in touch and we will walk through the checklist with you, criterion by criterion, against your brands and your channel mix.

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