By: Mohamed Lazzouni, COO, Authentix
Remember as kids the excitement you felt upon receiving a blue ribbon or trophy from sports or an art or science project? Your parents would post it on the refrigerator and tell everyone how proud they are of you. That’s how I felt upon learning that the prestigious Frost & Sullivan research firm presented Authentix with the North American Authentication Solutions Technology Leadership Award. In that excitement, I immediately recognized that the award itself takes on a different meaning.
For more than 20 years, Authentix has proudly supported a global customer base in combating illicit trade and counterfeit practices. Frost & Sullivan is diligent in their research to identify those companies exemplifying best practices in the development and delivery of technology. The technology leadership award recognizes the transition Authentix is leading toward incorporating more IoT and Big Data analytics within authentication technologies.
According to Frost & Sullivan, “The company’s solutions capitalize on the evolution of Mega Trends such as Internet of Things, Big Data analytics and supply chain integration to thwart counterfeiting measures. This integration enables the company to build and implement robust, end-to-end authentication solutions to help each customer recover lost revenues and protect brand equity.”
Full transparency, it is rewarding to know that the hard work of all Authentixians is front and center for others to witness. Just as relevant is the spotlight being shined on a greater cause – the charge against illicit trade.
The Core of Authentix Comes to Life
Like many organizations, we have our core values that drive how we engage internally and externally. I am most proud of this team because those values come to life with such recognition. This Frost & Sullivan technology award symbolizes validation of our strategy in the authentications market.
All employees seek to focus on the following core values:
Teaming and Collaboration
Dedication to Client Success
Competing and Winning
This third party validation imparts depth to those value statements that demonstrate more than words on paper. We are laser focused on creating a path where our clients have visibility to their supply chain to efficiently address illicit activity. While the Authentication Solutions Technology Leadership Award speaks to how we are advancing science to create successful outcomes for our clients around the world, I know that this award also demonstrates a group of people who respect and trust each other enough to innovate for a greater good.
Recognition for a Greater Cause
To have Frost & Sullivan acknowledge that Authentix offers leading authentication technology touching across multiple industries is one thing. To also have confirmation that our strategy and execution in the marketplace is meaningful toward a social good is even better.
Oftentimes, this activity is funding organized crime or terrorist groups. In the oil and gas market, we are helping companies fight against fuel smuggling, adulteration or dilution, which can impact the environment and ultimately people’s health. So, this award also confirms that our focus on innovation is contributing to a larger platform that encompasses protection for the health and well-being of the environment and all who inhabit it.
Thank you to Employees and Customers
Yes, our employees carry the brunt of this accomplishment. But, we can’t ignore the greatest collaboration effort with existing customers. Illicit trade is a huge and sometimes dangerous global problem eating away at billions of dollars of lost revenue for many governments and companies. We are very grateful to have a customer voice moving our technology forward because they too recognize a bigger issue.
Every day we enter our doors with the intent to make a difference. We want to make a difference for our customers. We want to make a difference in the lives of our fellow employees. More importantly, we want our solutions to make a difference within the communities around the world.
The North American Authentication Solutions Technology Leadership Award from Frost & Sullivan is one more proof point that our suite of authentication solutions protecting fuel quality for national governments or oil marketing companies, banknotes and commercial brand products is making a difference to stop illicit trade.