Description
Protecting consumers and your company’s brand identity is more important than ever as counterfeit products surge in the shadow of the COVID-19 outbreak, flooding the market. The 3rd Brand Protection V-Congress, hosted by World BI, is a virtual conference with experts who will share their experiences about how they overcome these challenges during the pandemic. Attendees will be able to come together to discuss how to navigate brand protection strategies.
TOPICS
- Framework & strategies of fighting illicit trade
- Digital risk protection – social media & digital security
- The most critical challenges and key trends to expect from leading brands in 2021
- Tackling online infringements and understanding the impact of the evolving legal framework
- Monitoring unauthorized use and establish surveillance of distribution channels
- Anti-counterfeit packaging technologies development
- Brand Protection through cross border investigations
PRESENTATION
Helen Cochrane, Vice President, EMEA will be speaking on behalf of Authentix
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