AI-Generated Visual Content and IP Challenges
This Authentix article has been published as a part of the Asia Video Industry Association's Asia Video Report 2025. To learn more, please visit their website.
By Bharat Kapoor,...
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Winning the Battle Against Counterfeit Apparel
In the retail and fashion industry, originality and brand loyalty are everything. With the quantity and quality of counterfeit products on the rise, the need for innovative brand protection solutions...
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When Do Dupes Dupe? The Challenges of Taking Down Copycat Products from Online Platforms
In In recent years, a major problem confronting brand owners has been the rise of “dupe” products on online platforms. Driven by millennial and Gen Z influencers and consumers, the...
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Safeguarding Your Brand: How Authentix’s Onboarding Process Leads the Way in Online Brand Protection
In the fast-paced world of e-commerce, protecting a brand’s intellectual property (IP) and reputation is more critical than ever. Trademark and design counterfeiting, lookalike products, reuse of packaging, and parallel...
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Next Generation Authentication Technologies to Secure Your Supply Chain
Modern supply chains are increasingly vulnerable to counterfeit goods, which not only harm brand reputation and lead to significant financial losses but also pose risks to public safety and impact...
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Mapping Counterfeiting Threats and Formulating Enforcement Strategies in the Online World of Pharmaceuticals: A Case Study
Introduction and Initial Assessment
When anti-counterfeiting investigations result in criminal actions on the ground, they are often thought of as examples for successful enforcement. However, for IP owners with large portfolios,...
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