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What Defines a Successful Fuel Authentication Solution

By Kristi Browne, Senior Vice President, Services, Oil & Gas, Authentix

Certain operational functions and services are essential for an end-to-end fuel authentication solution that helps you mitigate risks to maximize revenue and gain a competitive advantage.

Protecting your brand is critical to thriving in today’s complex supply and distribution chain. When your branded fuel leaves the terminal, you expect it to be of the highest quality and purity. You also expect the same of the fuel that is provided to your customers at the pump. But in the downstream fuel supply chain, there are many variables that can negatively impact fuel integrity – putting both your revenue and brand’s reputation at risk. Without the right tools and technology to detect manipulation, you can never really be sure if what you’re delivering to your consumers are what they are expecting.

Unfortunately, fuel manipulation is not uncommon as the oil and gas industry operates with increasingly complex supply chains. And it’s easy to lose control of complex systems. When fuel enters your supply chain, it moves through fuel terminals to wholesalers and retailers that may include franchisees, oil marketing companies, sub-distributors, carriers, open dealers, and independent store owners. Fuel manipulation can occur at any stage of that journey.

Fuel marking is a very effective way to protect your brand from manipulation. A successful fuel authentication solution identifies both intended manipulation and inadvertent quality problems at distribution terminals with the use of advanced fuel markers and analyzers. But taking a proactive approach and determining the right authentication solution to fit your specific organization’s needs can seem daunting. Where do you begin? Developing an in-house solution is likely not feasible due to the lack of necessary tools and expertise. So how do you find the right partner to help you defend your supply chain from fuel manipulation? The key is choosing a partner that intimately understands your industry and your challenges and can provide comprehensive services and support – from strategy to implementation and beyond.

Get advice from a pro

Because the downstream supply chain is so complex, a fuel authentication solution is not going to come “off the shelf.” That means you’re going to want to partner with an organization that listens to and understands your specific needs and can draw from experience in solving all fuel manipulation problems, even the most complex. This knowledge will allow them to define your problem, then establish goals for the best solution to solve it.

Choose some design wizards

When designing your fuel authentication solution, the partner you choose should have a large “toolkit” so that they can pick and choose which tools and technologies should be included in your solution. When they have a breadth of advanced options in both overt and covert marking and analyzer systems, a range of technology (without being “married” to any specific one), and the flexibility to make changes as circumstances change, odds are they will develop and implement a solution that works for you. Of course, needs differ from company to company. You may have an urgent need for a legally-defensible, lab-authentication-based fuel marker. Or you may need instantaneous field authentication. You might even need both. A good fuel authentication partner will provide you all the options that lead to a successful outcome.

Follow great planning with great implementation

It’s not unheard of for fuel authentication programs to look good on paper but fall well short in the real world so it’s vitally important that your authentication partner has a great track record in implementation. This includes executing the solution as designed, deploying the right technology and tools, training your field personnel as needed, and managing the implementation process from beginning to end.

Choose a partner that stays with you for the long haul

A great authentication partner is never going to put your solution in place, brush their hands off, and walk away. They’re going to stay by your side to provide operational support, measure results, perform periodic auditing, and assign a dedicated resource to oversee the program. They should be unequivocally invested in your success.

Expect data that you can act on

Your authentication partner should provide a robust information system that uses sophisticated data analytics and intelligent reporting capabilities to enable you to make informed decisions and take the proper corrective action to best address the fuel manipulation problem over time. Advanced technology and a sound strategy are essential to shutting out fuel manipulation. With the right fuel authentication partner, you can confidently protect your brand and product from the terminal to the pump.

Kristi Browne is Senior Vice President, Services, Oil & Gas, at Authentix, the authority in authentication solutions. Authentix helps you thrive in supply and distribution chain complexity by providing advanced authentication solutions for governments, central banks and commercial products. These solutions ensure that local economies grow, banknote security remains intact, and commercial products have robust market opportunities. Our partnership approach and proven sector expertise inspires proactive innovation, helping you mitigate risks to promote revenue growth and gain competitive advantage.

COVID-19 Policy Statement


At Authentix, our mission to safeguard the integrity of global commerce is our priority as we continue to focus on customer needs with the challenges presented by the COVID-19 health emergency. Our corporate leadership team is monitoring the situation closely and its potential impact on supply chain continuity.

Our first and foremost commitment is to the health and safety of all Authentix employees. As we have said when faced with other similar infectious disease situations, we will never force Authentix employees to travel to geographic areas where they are uncomfortable or that present an increased risk of exposure to infectious disease.

Effective through April 30, 2020, we have closed the Addison Texas Facility to all personnel who do not require facility equipment to conduct their job, allowing for only those functions such as production/shipping/testing as needed to continue to serve our customers. We have banned all visitors to the Addison Texas Facility as well. We encourage all Authentix sites to enact a similar ban for employee safety and to restrict visitors, but realize this restriction is subject to local needs. We have further banned all air/train travel for all employees for Authentix business purposes. We ask that all customers, vendors or suppliers support these efforts and for those who present themselves at Authentix locations to respect and adhere to our policies and procedures that may limit access on this temporary basis.

We will continue to communicate regularly with our suppliers and updating contingency plans to ensure against any adverse impact or disruption to our customers, acknowledging that we are however subject to continued government restrictions and limited availability of transportation that may continue during this time. We encourage you to reach out to your Authentix point of contact with any questions or concerns.


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