Pharmaceutical Case Study


Counterfeiters threaten $1 billion pipeline of medicine.

You are your company’s brand protection manager. Counterfeit copies of one of your major pharmaceutical brands turn up in the U.S. market. You have no security measures in place to allow patients or inspectors to tell the real stuff from the fake. Consequently, $1 billion worth of your product, already in the distribution pipeline, can’t be sold—at least not until you come up with some method of allowing patients and retailers to verify that your medicine is actually authentic.

Patient safety, your company’s hard-earned reputation not to mention $1 billion in sales are all under severe threat. Time to send out a SOS.

This is exactly the situation one of our customers found themselves in. And when they came to us for help, Authentix answered the call. Our customer desperately needed a way to instantly authenticate medicines in the field. No problem, we said.

We immediately jumped into action. The customer’s product was repackaged to include a variety of authentication features that could be identified by patients and inspectors, both in the field and in the laboratory. These included:

  • Overt, color-shifting inks can be readily distinguished by patients.
  • Covert, machine-readable inks can be detected in the field by inspection staff with appropriate readers.
  • Forensic markers can only be detected under laboratory analysis.
A happy ending

The Authentix solution to our customer’s counterfeiting problem provided a secure means of instantly identifying authentic from counterfeit medicines. The benefits were immediate and significant:

  • $1 billion worth of product frozen within the supply chain was released for sale
  • The expense of a full product recall was averted
  • The customer was able to mitigate the risk of potential lawsuits
  • And, our customer’s brand protection manager instantly became the organization’s authentication “superhero.”

Most importantly, confidence in the brand was restored among physicians, pharmacists and patients.

Every superhero needs a partner.

What would Batman be without Robin? The Green Hornet without Kato? Not much, if you ask us. If you want to be your company’s authentication superhero, contact us today. In true superhero style, Authentix is the partner with the innovative solution to boost your authentication powers!

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Coral Gas Introduces a Molecular Marker into its LPG Product to Combat Illicit Dilution in Greece.


Developed by Authentix, the system is the first of its kind to be adopted by an EU-member state.

Liquified petroleum gas (LPG) is a Greek success story. In recent years, Greek consumers have increasingly switched to LPG, using it both as an automotive fuel and a heating fuel, due to its lower price compared to gasoline or oil. In fact, official Greek sales of LPG reached 215,000 metric tons last year, up from just 4,200 tons in 2009.

Coral Gas, Greece, has played a major part in that success. Formerly known as Shell Gas S.A., Coral Gas S.A. operates as a subsidiary of Motor Oil Hellas Corinth Refineries SA. Through its four plants in Athens, Thessaloniki, Ioannina and Crete, Coral Gas has helped make LPG a big part of everyday life in Greece.

The Attack

But with success came a significant problem. Coral Gas was experiencing product quality problems due to dilution. It appeared that LPG that did not originate from the fuel retailer’s depots was being diluted and sold through its network of retail stations. This illicit activity had a negative effect on the Coral Gas brand, as consumers were no longer able to depend on the integrity of the LPG fuel they were purchasing. Manipulated fuel like this can lead to premature engine wear and tear, leading to costly repairs. And of course, it also leads to an erosion of consumer trust in the brand—and that can create significant revenue loss.


To defeat the LPG dilution problem, Coral Gas has introduced a powerful new “weapon”—a molecular marker, that is added to its automotive LPG products. This advanced authentication solution was developed by Authentix, the sole global provider of quantitative LPG marking technology.

To deter illicit fuel manipulation and protect Coral Gas’ brand integrity, Authentix’s team of subject matter experts in technology, program design and fuel authentication program management, collaborated with Coral Gas to support their business goals. Authentix developed a proactive, innovative solution that utilizes chemical markers built to withstand adulteration and illicit filtering methods. Authentix also provides in-house services and support (advisory, design, implementation and operations).

In the advisory phase, vulnerabilities in Coral Gas’s supply chain were identified. Using this information, the Authentix team provided a design template using its covert markers and analyzers to customize the program to Coral Gas’ needs.

The pilot program: Launched at one retail location in 2017, the pilot phase included the addition of a proprietary Authentix covert marker to Coral Gas’ automotive LPG. Using patented technology validated in both the field and laboratory, the Authentix team added quantitative fluorescent markers to legitimate fuel and measured for dilution. These markers are detected using special, intrinsically-safe readers.

The marker creates a unique fingerprint to identify legitimate fuel at retail sites, and is only visible with a highly-sensitive field detection device. Quantitative measurements of the marked LPG were taken using an Authentix LPX 1000 device reader. The device uses a monochromator principle to detect the presence of the optical marker in the fuel.

The full rollout: On October 8, 2018, Coral Gas began using LPG markers to protect their branded automotive LPG at approximately 350 retail sites, 100 of which are company owned/operated, and 250 that are dealer owned/operated.

As part of the program, Coral Gas is performing unannounced checks at service stations to ensure the quality and quantity of LPG. In addition, a state-of-the-art electronic system ensures the quality of the gas, accuracy of the mass meter controls, and that the program is being operated correctly by each Coral Gas distributor.

The program is designed to further advance the already-stringent quality controls that Coral Gas has in place. “The application of this molecular tracer system is part of the ongoing commitment to our customers to deliver quality fuels with excellent specifications,” said Coral Gas CEO Panagiotis Charitopoulos. “At Coral Gas, there are no compromises on quality issues and very high standards are maintained throughout our fuel management process.”

This is the first LPG marking system implemented in Europe. Working with Authentix, Coral Gas has implemented an effective solution to ensure that, every day, Coral Gas customers receive the precise, high-quality LPG that their brand promises.