Authentix Strengthens Brand Protection Business Unit with New Director for the US

ADDISON, Texas, June 1, 2017 — Authentix®, a leading global authentication and information services company, is pleased to announce and welcome the addition of a new Brand Protection Director, US to the Brand Protection business unit. Randy Rubenstein will be focused on expanding our client base in Brand by leveraging the strength of our anti-counterfeiting solutions specifically our new Sherlox Offering.

Rubenstein comes to Authentix with more than 15 years of experience developing business and selling to Fortune 500 accounts. Prior to joining Authentix, he was with JPatton, a division of WME | IMG as Director of Sales & Business Development. His most recent experience is in providing holographic and online brand protection services for his clients. He received his Bachelor’s degree in Human Environmental Science with a minor in General Business from the University of Alabama.

“To further support our strategic plan to deepen our reach within existing markets and identify new markets, Randy’s experience will strengthen our go-to-market strategy for our brand protection offering,” said David Schneider, general manager, Authentix Brand Business. “I am confident in Randy’s experience in building long-term relationships and further expanding the Authentix anti-counterfeiting, brand protection message to the commercial market.”

About Authentix:

Authentix, a leading global authentication and information services company, assists customers in combating illicit trade and managing the integrity of their global supply chains. With comprehensive end-to-end authentication solutions we help safeguard customers in refined fuels (e.g. gasoline, diesel, lubes, and LPG) and branded products (e.g. pharmaceuticals, agrochemicals, and spirits industries) from counterfeiting, product theft, product diversion, and adulteration. In addition, we help protect currencies for many leading central banks.

Headquartered in Addison, Texas USA, Authentix, Inc. has offices in the US, UK, UAE, and Africa serving clients worldwide. For more information, visit

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