Solves illicit trade problems, including counterfeiting, dilution, refilling and diversion based on extensive experience in the Spirits industry
Delivers significant return on investment and mitigate risks to brand equity
Combats major trade issues with a broad technology base, including in-product and on-package authentication
What is a Spirits Brand Protection Program?
Authentix is unique in the industry in being able to authenticate products as well as packaging. A multi-layered approach incorporating in-product and on-package authentication is used to protect high-end liquors and wines.
Authentix offers a range of in-product markers, including organic FDA-accepted markers added at trace levels to spirits, which provide definitive authentication. Utilizing advanced technologies, these markers can be used to detect counterfeiting, adulteration or dilution. They are applied at parts-per-million or parts-per-billion concentrations and are odorless, colorless and tasteless. Analysis can be either field or laboratory based utilizing proprietary test methods.
Authentix also provides a comprehensive array of technologies for the authentication of packaging materials, including caps, tamper-evident closure seals, labels, cartons and tear tapes. By combining overt, covert and forensic packaging authentication technologies, we can help consumers authenticate products at the point of purchase, while enabling customer, government, or Authentix inspectors to unequivocally determine a product’s pedigree in the field.
Benefits of a Spirits Brand Protection Program
There are several benefits of following a disciplined methodology using the technologies and solutions offered by Authentix. This includes the ability for companies to protect their pricing, margins, market share and revenue base, while warding off threats to their brands, trademarks, copyrighted material, patents, and intellectual property rights. Designing a high performance brand protection solution is a necessity for any organization that is serious about its brand reputation.
How to Get Started with an Authentix Brand Protection Program?
Authentix works closely with customers to clarify a problem, identifying the potential sources of illicit activity, examining their impact both monetarily and on the brand promise. A supply chain review is conducted, looking for places where controls are lax or missing and counterfeit or adulterated products / materials can get into these systems. To start the process, simply contact Authentix.