Archives

07Sep
Elevating Your Brand Protection Strategy with Multilayered Security Solutions

By: Jeff Conroy, Chief Scientist, Authentix Many companies are thinking more broadly about how to implement coordinated anti-counterfeiting, anti-diversion strategies across their brands and throughout different regions of the world. Just as tamper-evident seals on bottles of pills and liquid formulations became more common due to a tampering scare in the 1980s, attitudes toward anti-counterfeiting...

READ MORE
31Aug
Inspector Led Authentication’s Contribution to Brand Protection Programs

By: Andrzej Hornostaj, VP Brand Solutions, Authentix Identification of an at-risk product and implementing an authentication solution is not the end of the story, it is just the beginning. Constant inspection of the product in the supply chain and marketplace is required to ensure useful actionable insights is generated to minimize counterfeit and diversion practices...

READ MORE
22Mar
Preparing for the Pendulum to Swing

With the proliferation of internet trade and globalization of manufacturing the pendulum has swung in the favor of counterfeiters as far as ease of access to markets and manufacturing capabilities. And no one has been a bigger lightening rod for criticism around this swing than Alibaba founder Jack Ma. Some of this criticism is well...

READ MORE