Brand protection

07Sep
Elevating Your Brand Protection Strategy with Multilayered Security Solutions

By: Jeff Conroy, Chief Scientist, Authentix Many companies are thinking more broadly about how to implement coordinated anti-counterfeiting, anti-diversion strategies across their brands and throughout different regions of the world. Just as tamper-evident seals on bottles of pills and liquid formulations became more common due to a tampering scare in the 1980s, attitudes toward anti-counterfeiting...

READ MORE
31Aug
Inspector Led Authentication’s Contribution to Brand Protection Programs

By: Andrzej Hornostaj, VP Brand Solutions, Authentix Identification of an at-risk product and implementing an authentication solution is not the end of the story, it is just the beginning. Constant inspection of the product in the supply chain and marketplace is required to ensure useful actionable insights is generated to minimize counterfeit and diversion practices...

READ MORE
28Jun
Are Counterfeiters Innovators

Are Counterfeiters Innovators? I read an interesting article recently about the long discussed topic of why larger organizations can’t be more like a startup. [1] This topic is often brought up in the context of keeping organizations innovative and open to new markets and ideas outside of the normal focus of that business. But this...

READ MORE
11May
There Are no Shortcuts to Safe Medicines

The Partnership for Safe Medicines® recently hosted a panel briefing of several former federal law enforcement officials and public health experts to discuss the merits of recent prescription drug importation proposals[1]. The panel highlighted one of the often overlooked aspects of these proposals aimed to quickly reduce the cost of prescription drugs to patients in...

READ MORE
22Mar
Preparing for the Pendulum to Swing

With the proliferation of internet trade and globalization of manufacturing the pendulum has swung in the favor of counterfeiters as far as ease of access to markets and manufacturing capabilities. And no one has been a bigger lightening rod for criticism around this swing than Alibaba founder Jack Ma. Some of this criticism is well...

READ MORE
09Mar
Counterfeit cosmetics – a solvable problem.

A recent story on the problem of counterfeit make-up is just the latest example of an industry plagued by fake products and lost sales to illicit trade. Cosmetics are an interesting problem, because many of the products have relatively small size relative to their value. The real estate with which to carry serialization or overt...

READ MORE